Growth Marketing - Consumer App Channels

Job description

ABOUT ELEVENLABS ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always. We have expanded from voice into three main platforms: - ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. - ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. - ElevenAPI gives developers access to our leading AI audio foundational models. Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you. HOW WE WORK - High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy. - Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you. - AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations. - Excellence everywhere: Everything we do should match the quality of our AI models. - Global team: We prioritize your talent, not your location. WHAT WE OFFER - Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible. - Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities. - Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend. - Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose. - Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy. - Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend. ABOUT THE ROLE ElevenReader is our fastest growing app that brings content to life for consumers. As we scale globally, we need a Growth Marketer who can turn creative ideas and strategic partnerships into one of our most powerful acquisition channels. You’ll own the strategy and execution of growth campaigns that bring millions of new users to ElevenReader through partnerships, integrated marketing, and innovative activations. Think: loyalty programs, co-marketing campaigns, OOH activations, offer-based collaborations, retail partnerships, and testing entirely new distribution channels. This is a highly cross-functional role that sits at the intersection of growth marketing, creative, partnerships, and performance marketing. You’ll develop creative campaigns, launch new acquisition channels, build scalable partnership playbooks, and rigorously measure what works. You’ll work closely with Performance Marketing to ensure every activation drives measurable full-funnel user growth while strengthening the ElevenReader brand. WHAT YOU WILL DO - Building and scaling strategic consumer partnerships that drive acquisitions for ElevenReader - Developing integrated marketing campaigns spanning partnerships, paid media, email, social, OOH, PR, and product surfaces - Expanding existing telecom & loyalty partnerships while launching new opportunities with partnersIdentifying and launching new distribution channels across loyalty platforms, retail, education, public sector, travel, and commerce. - Creating bundled value propositions that make ElevenReader a compelling consumer benefit or offer - Managing co-marketing campaigns with strategic partners from creative development through launch and post-campaign analysis - Writing compelling campaign messaging, design copy, landing pages, and emails/push that convert - Partnering with Design to produce best-in-class creative assets while maintaining exceptional brand quality - Measuring campaign performance across attribution models, incrementality, CAC, LTV, retention, and ROAS, continuously optimizing for business growth REQUIREMENTS - 5+ years of experience in growth marketing, partnerships, consumer marketing, or integrated marketing at a high-growth technology or consumer company - Exceptional growth marketing instincts — equally comfortable developing creative campaigns and analyzing acquisition performance - Experience launching and scaling partnership marketing programs that drive measurable user acquisition - Strong understanding of attribution, experimentation, ROAS, incrementality, and performance analytics - Excellent copywriting skills with an eye for memorable campaigns and high-converting, differentiated messaging. - Strong creative judgment and taste. You know what great marketing looks like and can work effectively with designers and creative teams. - Outstanding project management skills with the ability to coordinate multiple cross-functional launches simultaneously. BONUS - Experience with lifecycle and loyalty marketing programs that improve acquisition and retention - Experience with performance marketing and affiliates - Curiosity about emerging distribution opportunities and the creativity to turn unconventional partnerships into scalable growth channels. - Passion for consumer products, AI, and building globally loved brands. LOCATION This role is remote with a preference for timezones in US - East and Europe #LI-Remote We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or other legally protected statuses.