Growth Marketing Designer

Job description

**Paid Social Designer** **About the Company** We’re a leading nursery furniture company behind some of the most trusted and recognizable brands in the industry, creating thoughtfully designed products for modern families. Our portfolio spans style-forward, safety-first furniture that meets rigorous quality standards. You’ll be joining a collaborative, fast-moving team where great design meets real impact—and where the work you create reaches millions of families at some of life’s most meaningful moments. **About the Role** We’re looking for a Paid Social Designer who can turn ideas, insights, and briefs into scroll-stopping ad creatives. You’ll work closely with marketers and strategists to design high-performing visuals for paid social and digital campaigns while maintaining strong brand consistency. This role sits at the intersection of creative + performance—you’ll design not just what looks good, but what converts. **What You’ll Do** - Design static, carousel, and motion ad creatives for platforms such as Paid Social (Meta, Pinterest, TikTok, AppLovin, Youtube Ads), Email/SMS - Translate creative briefs, hooks, and messaging into visually compelling content - Create multiple variations of concepts for structured A/B testing - Adapt creative to platform best practices safe zones, pacing, aspect ratios, sound/music - Partner with the growth marketing team to iterate on creatives based on performance (CTR, thumb-stop rate, conversions, etc.) - Collaborate cross functionally to share insights on customers through ad performance - Maintain brand guidelines while exploring new visual angles and formats - Prepare, organize, and deliver final assets for launch and handoff - Stay up to date with ad trends, platform best practices, and creative styles that perform **What We’re Looking For** - 2+ years of experience (agency or in-house) designing static content for paid social and paid email campaigns - Strong proficiency in design and video editing tools such as Figma, Adobe Photoshop, Illustrator, CapCut, or similar - Solid understanding of layout, typography, color, and visual hierarchy and ability to design content with ad performance in mind,, not just aesthetics - Comfortable working in a fast-paced, test-and-learn environment - Strong attention to detail and consistency across assets **Nice to Have** - Experience designing ads for e-commerce or DTC brands - Familiarity with UGC-style creatives, motion graphics, or short-form video - Basic understanding of paid media KPIs (CTR, CPA, ROAS, thumbstop) - Experience collaborating with media buyers, growth, or performance teams - Exposure to AI-assisted or generative design tools for faster creative iteration