Growth Marketing Director

Job description

ABOUT NABLA We are a team of entrepreneurs, clinicians and engineers committed to bringing back joy to the practice of medicine. Together with a community of clinician innovators, we’ve harnessed the best of machine learning science to develop Nabla: the leading AI assistant that’s restoring the human connection at the heart of healthcare. By streamlining clinical documentation, Nabla is helping clinicians focus on what matters most - patient care. Today, over 100,000+ clinicians across 130+ healthcare organizations trust Nabla to support how they deliver care every day. We’re at the start of an ambitious journey: Ambient listening, dictation, coding, and command capabilities are all converging into a proactive assistant that intuitively streamlines clinical and financial workflows. Backed by a recent $70M Series C, we’re hiring to build the next generation of clinical AI and improve the lives of clinicians and patients everywhere. This is a great time to join us! THE ROLE Nabla is looking for a Growth Marketing Director to join our team to lead marketing efforts that will first focus on Mid-Market segment: large physicians groups up to 400 providers, then expand into Enterprise and other verticals. Your mission: attract new customers, improve every step of their journey, and help steer our strategy with sharp, data-driven insights. You’ll take full ownership of our core marketing channels from paid acquisition to email nurture to integrated campaigns with one goal: generate qualified leads, speed up our sales pipeline, and help more clinicians discover how Nabla is changing the way they work. This is a strategic and hands-on role (individual contributor) setting the strategy and executing it. You'll run experiments, launch and optimize campaigns, test new angles, analyze results, and move fast. Whether it’s rolling out a new paid campaign or launching a product GTM, you’ll adapt, iterate, and aim for impact every time. RESPONSIBILITIES - Lead and execute digital-first programs that attract, convert, and nurture leads through the customer journey. - Set up and scale our email marketing from scratch: build and automate lifecycle email journeys including onboarding, re-engagement, and nurture flows, using segmentation, behavioral triggers, and continuous A/B testing to boost engagement and conversion. - Launch, manage, and continuously improve performance campaigns on social media and search platforms that are perfectly tailored to the right audiences and personas. - Design and grow targeted ABM programs to connect meaningfully with decision-makers in our highest-value accounts. - Brief and collaborate with design and content teams to create high-converting ad creatives, landing pages, and email assets that reflect Nabla’s brand and resonate with target personas. - Orchestrate integrated marketing campaigns around product launches, events, and key initiatives making sure every touchpoint feels on-brand and consistent. - Run A/B tests and experiments to optimize conversion across ads, landing pages, and emails and turn learnings into growth. - Own growth analytics and campaign performance tracking the metrics that matter (CAC, CPL, ROAS, LTV, conversion rates, email engagement, etc.) and use this datas to constantly improve lead quality and ROI. - Dig deep into data, market trends, and customer insights to uncover fresh growth opportunities and turn them into concrete action. - Work closely w/ sales, customer success, and the marketing team to align on strategy and drive results together. QUALIFICATIONS We are seeking candidates with: - 5–8+ years of experience in growth, performance, or campaign marketing in B2B SaaS or digital health with a strong track record of launching and scaling high impact acquisition and retention programs. - Hands-on and strategic marketer with deep experience in marketing automation platforms (Hubspot, Marketo, Pardot, Mailchimp) and CRM systems such as Salesforce with the ability to build and launch marketing campaigns from the ground up, from strategy through to execution. - Strong understanding of lead generation strategies, conversion optimization and pipeline attribution. - Ability to analyze data and translate insights into actionable strategies. - A self-starter mentality, with proven ability to thrive in fast-paced start-up environments. - Excellent communication, project management, and collaboration skills. - Team player who collaborates seamlessly with Sales, Marketing, Customer Success and external partners to align campaigns with broader business priorities. - Bonus: Experience marketing to healthcare providers or enterprise health systems Candidates must be currently authorized to work in the United States and must be able to maintain authorization to work in the United States without requiring employer sponsorship, now or in the future. For this role, the Company is not able to sponsor, transfer, or extend employment-based visas or other work authorization. BENEFITS Here are the benefits you get when joining Nabla: - Compensation, Equity & 401k: Competitive salary, stock options & 401k - Comprehensive Health Plans: 100% individual coverage for Medical, Dental, and Vision insurance - Time Off: Unlimited paid time off and 11 national holidays - Health Comes First: Unlimited sick leave - Parental Leave: Paid leave for new parents - Remote-friendly: $1,000 to purchase home office equipment - Trust & accountability: Full ownership of your time and schedule LIFE AT NABLA When you become a part of our company, you join a team of excellence-driven, curious, and genuinely kind individuals. Together, we're committed to making clinicians' lives easier and improving healthcare experiences for everyone. We believe in a world where clinicians can focus on what they were trained to do - caring for their patients, and where no patient feels their visit was rushed. We come to work excited to leverage AI to do more for clinicians. We’re obsessed with our users’ satisfaction and we actively seek out opportunities to engage one-on-one with clinicians to understand how Nabla can better help. We consistently look for ways to improve and do not shy away from doing the work to excel. Whether it’s a feature our users asked for, or a new article for our blog, we prioritize collaboration to deliver exceptional outcomes. We love having fun as much as we love work. Our #nablabla channel is as active as our #feature-show-off channel, we exercise during the work day at least 3 times a week (yoga, running, pilates, or HIIT, your choice!), enjoy regular off-sites to gather the team, and travel to see each other in places like NY, Paris, San Francisco, and many other vibrant cities. Oh, and we’re constantly snacking on chocolate or nuts! If this sounds like an environment you’ll thrive in, we look forward to reading your application! OUR VALUES AT NABLA Joining Nabla means being part of a team that shares a commitment to excellence, humility, growth, and inclusion. Every day is a new chance to excel We aim for nothing less than the best and are willing to put in the effort and dedication required to exceed standards. We learn from yesterday’s failures and do better every day. Stay humble There’s no place for ego in our team. Our collective success is more important than individual achievements. We see humility as wisdom — keeping focus on the bigger picture. Feedback is a gift We embrace feedback and foster a culture of trust and respect that helps everyone grow. We communicate openly about both achievements and challenges, and we actively involve each other in finding solutions. Committed to diversity We recognize the ongoing challenge of diversity in tech. Our responsibility starts with fostering an inclusive environment where everyone feels empowered to be their authentic selves and do their best work. DIVERSITY & INCLUSION Diversity and inclusivity are fundamental values at Nabla. We embrace individuals from various backgrounds, including race, gender, educational history, sexual orientation, and beyond. As an equal opportunity employer, we actively seek out and welcome applicants from diverse backgrounds, believing that a wide range of perspectives enriches our team and enhances our ability to innovate and thrive. AVOID RECRUITMENT SCAMS: STAY SAFE AND INFORMED There is an active employment scam which is now using Nabla to collect personal information or financial scams. If you’re contacted by a Nabla recruiter, please ensure whomever is contacting you truly represents Nabla and is utilizing a nabla.com http://nabla.com email address. We will never ask for the exchange of any money or credit card details during the recruitment process. Nabla utilizes a hiring platform for all applications; please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Nabla. You can find more information following this link https://consumer.ftc.gov/consumer-alerts/2023/05/scammers-are-hijacking-job-ads-heres-how-spot-fakes. Nabla does not accept unsolicited CVs from recruiters or employment agencies in response to the Nabla Careers page or a Nabla social media post. Any unsolicited CVs, including those submitted directly to hiring managers, are deemed to be the property of Nabla.