Growth Marketing Director

Job description

**About Hatch** Hatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth. Our AI agents handle conversations over SMS, email, and voice—24/7—enabling businesses to scale 1:1 communication without scaling headcount. Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started. ## **The Role** We’re looking for a **Growth Marketing Director** to build and scale the demand generation engine that powers Hatch’s next phase of growth. This is a highly visible, high-impact role for someone who loves building, moves quickly, and thrives in a fast-paced environment. You’ll own the strategy and execution behind pipeline generation, working across paid acquisition, lifecycle marketing, partnerships, events, website optimization, SEO/GEO/AEO, and continuous experimentation to drive measurable business growth. You’ll have the autonomy to identify opportunities, launch ideas quickly, measure results, and continuously optimize performance. If you’re energized by ownership, solving complex growth challenges, and seeing the direct impact of your work on company growth, this role is for you. ## **What You'll Do:** - Lead and grow a team of marketers and agencies across paid acquisition, partnerships, SEO, web/CRO, email/lifecycle, and events; setting strategy, priorities, and quality bar for each function. - Own Hatch’s demand generation strategy and execution, driving qualified pipeline and revenue growth across the business. - Direct and execute the strategy for high-performing paid acquisition campaigns across Google Search, LinkedIn, Meta, and emerging channels, managing a Performance/Paid agency to execute. - Expand and optimize our broader growth engine across lifecycle email marketing, partnership marketing, webinars, trade shows, website conversion optimization (CRO), SEO, GEO, and AEO. - Continuously test new messaging, creative, landing pages, offers, audiences, and acquisition channels to improve performance and uncover new growth opportunities. - Optimize the website experience to increase visitor engagement, lead conversion, and pipeline generation. - Develop scalable co-marketing and channel partnership programs that generate qualified pipeline. - Own marketing performance measurement, forecasting, and budget allocation, using data to maximize efficiency and business impact. - Build dashboards, analyze performance, and develop actionable insights using SQL, spreadsheets, GA4, HubSpot, Salesforce, and other reporting tools. - Improve attribution, reporting, marketing operations, and campaign processes to build a scalable growth engine. - Partner closely with Brand and Creative Studio, Content Marketing, Sales, RevOps, Product Marketing, Customer Marketing, and executive leadership to align marketing investments with company goals. - Provide clear goals, coaching, and performance feedback to direct reports; foster a culture of experimentation, ownership, and accountability across the team. ## **What it takes to succeed:** - 10+ years of experience in B2B growth marketing, demand generation, or performance marketing, preferably within a high-growth SaaS or technology company. - 5+ years of experience managing and developing a team of marketers, ideally across multiple growth disciplines." - Proven success driving measurable pipeline and revenue growth through integrated demand generation programs. - Deep hands-on expertise managing paid acquisition across Google Search and LinkedIn. Experience with Meta is strongly preferred. - Experience leading initiatives across multiple growth disciplines, including lifecycle marketing, partnerships, events, website optimization/CRO, SEO, and organic growth. - A builder’s mindset—you enjoy creating new programs, improving systems, and solving ambiguous business challenges. - A strong bias for action. You move quickly, prioritize effectively, and consistently execute with urgency while maintaining a high quality bar. - Resourceful and scrappy. You’re comfortable operating in a lean environment and finding creative ways to deliver outsized business results. - Highly analytical, with a strong understanding of SaaS growth metrics including pipeline, CAC, payback period, funnel conversion, LTV:CAC, and marketing ROI. - Comfortable working directly with data using SQL, spreadsheets, BI tools, GA4, HubSpot, Salesforce, or similar platforms. - Passionate about experimentation. You regularly develop hypotheses, run A/B tests, learn quickly, and apply insights to improve performance. - Strong marketing instincts with excellent messaging, copywriting, and conversion optimization skills. - Excited about using AI to improve productivity, campaign performance, creative development, reporting, and decision-making. - Outstanding communication, organization, and prioritization skills, with the ability to influence cross-functional teams and executive stakeholders. - Comfortable wearing multiple hats and thriving in a fast-moving, high-growth environment where everyone contributes beyond their core responsibilities. ## **Bonus points:** - Experience marketing to home services, field services, vertical SaaS, or SMB software companies. - Experience building co-marketing, referral, affiliate, or channel partnership programs. - Experience launching or scaling account-based marketing (ABM) programs. - Experience working at a startup or venture/private equity-backed company during periods of rapid growth. ## **What you'll get:** - Effective your first day: Full medical, vision, and dental - 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday - Up to 14 weeks of parental leave - Monthly wellness subsidy - Work from home reimbursement - Flexible spending account - 401(k) retirement savings plan - Employee stock purchase plan - Compensation range for this position is $192,000 - $300,000 annually. You may also be offered a bonus and benefits. ## **Why you’ll love Hatch** - Build the growth engine for one of the fastest-growing AI companies serving the home services industry. - Own meaningful business outcomes with significant autonomy and executive visibility. - Work alongside a talented, collaborative team that values speed, curiosity, and continuous learning. - Help shape the future of AI-powered customer engagement while making a measurable impact on company growth from day one. *We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.* *Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.* *We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).* *Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role.* *We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at* [*accommodations-recruiting@yelp.com*](mailto:accommodations-recruiting@yelp.com) *or 415-969-8488.* *Note: Hatch does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Hatch is not responsible for any fees related to unsolicited resumes.* [US Recruiting and Applicant Privacy Notice](https://docs.google.com/document/d/e/2PACX-1vSiQ5ajIdwoMv07VjFKWB71xJJU-yzWOgQkZLRngmFFhquutnmdihX5_E9lY0Qq6m7VSTNQfeO_tMKK/pub) [Notice to Washington Applicants - Washington State Fair Chance Act](https://docs.google.com/document/d/e/2PACX-1vTGyXsWXm4zjJFrUhtqagO8G9c5QWvBd4BaE5_tfP5SC0AA0McQLFMgOQjzAWOXWw7vIbXvJRJzYSoG/pub?urp=gmail_link)