Growth Marketing Lead

Job description

We're looking for a Growth Marketing Lead to own and scale GetGround's customer acquisition strategy and paid acquisition engine. Paid media is one of GetGround's most important growth levers, and you'll have end-to-end ownership of strategy, execution, optimisation, and budget allocation across our acquisition channels. You'll be accountable for driving efficient growth through platforms such as Google, Meta, TikTok, LinkedIn, and emerging channels, while continuously identifying opportunities to improve performance and unlock scale. Beyond channel management, you'll play a key role in shaping acquisition strategy across the wider customer journey. You'll work closely with Product, Design, Engineering, Sales, and Commercial teams to improve conversion, strengthen measurement, develop experimentation programmes, and influence how we invest in growth. This role is ideal for someone who combines deep hands-on performance marketing expertise with strong commercial thinking and a desire to influence company-wide growth strategy. Reporting to the Head of Growth Marketing, you'll have significant ownership, budget responsibility, and visibility across the business. THE OPPORTUNITY Product-led growth is central to GetGround's ambition to become the default platform for property investors. As our Growth Marketing Lead, you'll own one of the company's most important growth levers while helping shape how we acquire, convert, and retain customers at scale. You'll work across the full acquisition funnel, from first impression through to conversion, partnering closely with Product, Sales, and Commercial teams to identify growth opportunities and improve performance. You'll be empowered to test new channels, challenge assumptions, influence investment decisions, and drive measurable commercial impact. This is a high-ownership role with the autonomy to execute, experiment, and shape strategy. KEY RESPONSIBILITIES PAID ACQUISITION LEADERSHIP - Own the strategy, execution, optimisation, and scaling of paid acquisition across channels including Google, Meta, LinkedIn, TikTok, and emerging platforms - Manage and allocate budgets to maximise commercial outcomes while balancing efficiency and growth - Develop channel strategies aligned to company objectives and growth targets - Maintain best-in-class account structures, campaign frameworks, and operational processes - Identify and evaluate new acquisition channels and opportunities for investment - Act as the internal subject matter expert on paid acquisition and platform best practices GROWTH STRATEGY & PLANNING - Own acquisition strategy across the customer journey, identifying the highest-leverage opportunities for growth - Develop growth plans that balance efficiency, scale, experimentation, and commercial objectives - Build business cases for new initiatives, channels, and growth investments - Partner with leadership on forecasting, budget planning, and target setting - Translate business objectives into measurable acquisition strategies and execution plans - Monitor market trends, competitor activity, and platform developments to inform future growth opportunities PERFORMANCE & EXPERIMENTATION - Continuously analyse campaign and funnel performance to identify opportunities for improvement - Design and execute structured experiments across targeting, creative, messaging, bidding strategies, landing pages, and conversion journeys - Partner with Product teams to improve activation, conversion, and customer experience across key journeys - Collaborate with Design to develop and iterate high-performing creative concepts - Drive a culture of testing, learning, and evidence-based decision making MEASUREMENT & INSIGHTS - Maintain a deep understanding of attribution, incrementality, and modern measurement approaches - Work closely with Data and Engineering teams to improve tracking, reporting, and measurement infrastructure - Forecast acquisition performance and support budget planning across channels - Provide regular performance updates, strategic recommendations, and growth insights to senior leadership CROSS-FUNCTIONAL COLLABORATION - Partner closely with Product, Design, Engineering, Data, Sales, and Commercial teams to align on growth priorities - Influence roadmap decisions through customer insights, funnel analysis, and acquisition data - Balance rapid execution with thoughtful strategic planning - Build strong relationships across the business to drive alignment and maximise impact ABOUT YOU - Proven experience owning and scaling paid acquisition in a high-growth environment - Deep hands-on expertise across major advertising platforms, particularly Google and Meta - Strong commercial mindset with the ability to connect marketing performance to business outcomes - Highly analytical and comfortable using data to drive decisions and prioritisation - Experience developing acquisition strategies rather than solely executing campaigns - Strong understanding of experimentation, conversion optimisation, attribution, and measurement - Excellent stakeholder management and communication skills - Naturally curious, proactive, and motivated by continuous improvement - Enjoy mentoring others and raising the bar for marketing excellence across the team WHY JOIN US? - Ownership of one of our most critical growth channels - Real impact, your work directly drives company growth - Close collaboration with Product, Engineering, and Design - A fast scaling business with genuine opportunities for progression - High autonomy paired with strong strategic influence Benefits: - 💰 Competitive salary - 💰 EMI share options - 🏥 Private health - 🏥 Private dental - 🏖 12 Mental health days off annually (1 per month) PLUS holidays + public holidays - 🫶 1 paid Community day off (paid day off to volunteer for a charitable cause) - 🏡 Hybrid working (check details with your recruiter) - 🥣 Free breakfast daily - 🎳 Team and company-wide events - 📈 360° performance reviews to promote a culture of growth and development - 🎤 Support for conferences and professional learning & development What we are building: The first end-to-end real estate investment offering - making the dream of owning real estate more accessible to everyone globally. Diversity & inclusion at GetGround: We encourage applications from all sections of society and we believe in the criticality of an inclusive culture. We are committed to equal employment opportunity regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis as protected by law. - 42% of our employees identify as female or non-specified, 58% as male - 22 nationalities represented across offices in 5 countries - Our work on Design Accessibility https://medium.com/@GetGround/design-that-works-for-everyone-accessibility-at-getground-a7cf7ca867f0 - Inclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women's Day and Pride For more information on how we store your candidate data, please see our recruitment privacy policy https://25516403.fs1.hubspotusercontent-eu1.net/hubfs/25516403/GetGroundRecruitmentPrivacyPolicy.pdf.