Growth Marketing Lead

Job description

At Kargo, our mission is to build a connective tissue between the physical world of freight and the digital ecosystem used to manage it. We believe that advancements in smart infrastructure are critical to enabling a safer and more efficient future for logistics. Our loading dock sensor platform verifies all incoming and outgoing freight, aggregating data that enables shippers and carriers to efficiently manage dock operations, switch out suppliers and understand material flow in real time. We care deeply about delivering the best solutions for our customers. As a member of the Kargo team, you will play a pivotal role in fueling our growth. Working closely with our Marketing and Commercial Teams, you'll be responsible for developing and executing strategies to identify, attract, and nurture potential leads, ensuring a robust pipeline. **Responsibilities** - Own and execute Kargo’s growth marketing strategy across the full customer lifecycle, using data-driven insights to drive acquisition, retention, and revenue expansion. - Provide tactical growth and marketing support to our sales team to unlock new opportunities to our largest accounts. - Own and optimize campaigns across channels including email, social media, PPC, and more. - Manage and improve the performance of digital marketing channels, including paid ads, SEO, content and social media. - Manage HubSpot Marketing and Sales Hubs, optimizing features for lead/pipeline management, marketing automation, tracking and reporting. - Track, analyze and report on KPIs, utilizing data-driven insights to optimize campaigns and refine strategies. - Own and execute best in class Account Based Marketing programs while serving as a center of excellence for enterprise marketing strategy. **Experience** - 5+ years experience in sales, growth, or B2B marketing. - Experience with SQL, python, and/or other data analysis tools. - Ability to manage multiple tasks and achieve quality results on time, while working under tight deadlines. - Competitive, self-starter and works well within a team environment. - High level of interest in technology and supply chain management. - Manufacturing or Industrial Logistics domain expertise, a plus. - Bachelor's Degree or the equivalent experience in a technical discipline preferred. *Kargo is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.*