Growth Marketing Lead

Job description

Salary: £45,000 to £60,000 Base (dependent on experience) Role: Your mission will be to lead and scale our entire ecommerce operation to achieve our ambitious growth targets. You'll be responsible for building & optimizing ALL growth-driving levers in our D2C business, including but not limited to: scaling our paid acquisition channels profitably, improving website CVR/AOV through landing page & offer tests, maximizing customer LTV with subscription/retention optimizations, developing comprehensive email and SMS strategies, implementing robust analytics and reporting frameworks, optimizing marketing funnels to drive conversion, overseeing organic content strategy, and building a high-performing ecommerce team. Location: Kennington Working Type: In-Person *Please read requirements before applying* *This is an in-person role with an expectation to work in our Kennington office 5 days a week.* Core Job Responsibilities - Oversee all conversion rate optimization (CRO) initiatives including landing page testing, checkout flow optimization, and offer structure experiments - Develop and implement comprehensive customer retention strategies to maximize LTV, including subscription optimization - Manage email and SMS marketing channels to maximize revenue from owned audiences - Direct the creation and optimization of all marketing and product funnels to improve conversion rates - Lead website UX/UI improvements to enhance customer experience and drive conversion - Oversee paid media strategy across all channels, with emphasis on scaling Meta advertising profitably while maintaining CAC targets Additional Functions - Work closely with the founder to shape overall business strategy and growth initiatives - Implement robust analytics and reporting systems to track all key ecommerce metrics - Establish standard operating procedures for all ecommerce functions as the business scales - Identify and evaluate new market opportunities, product expansions, and growth channels - Manage relationships with key ecommerce partners, agencies, and technology providers Success Metrics - Achieve aggressive revenue growth targets while maintaining or improving profitability metrics - Improve key performance indicators including CAC, AOV, LTV, conversion rates, and retention metrics - Successfully scale the organization from current revenue to £100M ARR by end of 2026 Core Skills - Strategic Leadership: Ability to develop and execute comprehensive ecommerce growth strategies - Data Analysis: Expert capability in analyzing customer data to inform business decisions - Technical Proficiency: Deep understanding of ecommerce platforms, CRO tools, and marketing technologies - Team Building: Proven track record of building and leading high-performing ecommerce teams - Cross-functional Collaboration: Ability to work effectively across departments to drive cohesive strategies - Financial Acumen: Strong understanding of unit economics, P&L management, and financial modeling Qualification - 3+ years experience in ecommerce leadership roles, ideally at a fast-growing health and wellness brand (not necessary) - Proven track record scaling DTC brands from 7 to 8 figures in annual revenue - Extensive experience with subscription business models and retention strategies - Deep knowledge of Meta advertising and other paid acquisition channels at scale (£300k+/month spend) - Experience building and optimizing high-conversion marketing funnels - Strong background in data-driven decision making and performance marketing Compensation & Perks Salary: £45,000 to £60,000 (dependent on experience) + Performance Bonus (Up to 50%) - Up to £10,000 Annual Learning & Development Budget - Full daily travel compensation - Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast) - Work desktop + laptop and full desk set-up (Dual Monitor, Ergonomic chair & standing desk option) - Vitality Private Health Insurance - Direct access to Founder - Free Elavate Products Monthly Why Work at Elavate? Elavate is one of the fastest-growing Supplement brands in the UK and we have an ambitious goal of reaching £100 Million in annualised revenue by the end of 2026. We're not just dreaming big, we have a clear strategy & momentum to get there. Joining Elavate early on our journey presents you with a few amazing opportunities: 1. Fast Track Promotions We believe in promoting based on capability, not just time served. As you demonstrate strong performance, exceed business targets and show personal ambition and drive to progress in your career, you'll have abundant opportunities to take on more responsibilities and step into higher level roles as we grow. Our high performers can grow into elevated roles within months, and you are also backed by our commitment to your personal development with our £10k Annual learning/Mentorship plan. 2. Performance Bonuses We have a very generous bonus plan in place (up to 50% of Salary) to reward great work. We firmly believe in the concept of rewarding top-performers and over-performance will be well rewarded. We're invested in helping you reach your full potential and thrive professionally & will meaningfully reward great performance. 3. Accelerated Learning / Personal Growth Opportunities + Autonomy As we rapidly scale, you'll have the freedom to pioneer many new initiatives and lead strategic projects that drive our growth. We encourage creative thinking and empower you to implement your ideas. Our agile, low-bureaucracy environment means quick decision-making and continuous learning. We value experimentation and see both success and challenges as opportunities for growth and innovation. 4. Equity Participation Option We believe in rewarding committed team members with equity options, designed to deliver substantial value as we grow, ensuring you share directly in our success. Team members who help drive us towards meeting/exceeding business targets will be rewarded with meaningful equity packages. 5. Top-of-the-Market Compensation Because our team is only comprised of the best-of-the-best, we pay the very top of market compensation + extra perks, to build a team full of real A-Players. At Elavate you'll have the opportunity to work with other talented high performers + have direct access to the founder daily. 6. Market Opportunity & Timing The UK Collagen industry is experiencing unprecedented growth. It is currently worth north of £1 Billion a year and still less than 15% of Women over 40 take Collagen on a regular basis. We have a huge opportunity to scale domestically as well as expand product categories & look into bigger markets abroad. Very Exciting Times Ahead! For Ambitious Builders If you're excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you. At Elavate, we're not just offering a job; we're offering the chance to shape an industry leader from the ground up.