Growth Marketing Lead

Job description

### About the Role Join a performance marketing and creative intelligence team to help clients grow through effective paid advertising. This client-facing role combines strategic media leadership, creative collaboration, and hands-on optimization across major advertising platforms. ### What You'll Do - Manage and scale annual media budgets across Meta, TikTok, and Google, with a focus on efficient spend. - Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews. - Build growth strategies that connect creative performance with paid media programs. - Translate campaign and creative data into clear recommendations for clients, creatives, and media buyers. - Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement. - Collaborate with creative and media teams to develop content and scale successful campaigns. ### What We're Looking For - Four to eight years of paid media experience, ideally in an agency or consumer app environment. - Deep expertise in Meta advertising and experience managing campaigns across Meta, TikTok, and Google. - A track record managing and optimizing accounts with seven-figure or larger annual media budgets. - Strong analytical, presentation, and client communication skills, including experience presenting to stakeholders and leading quarterly business reviews. - Experience connecting creative performance to media strategy and optimizing beyond standard dashboard metrics. - Knowledge of mobile advertising measurement, including SKAN, AEM, and mobile measurement partners, is beneficial. ### Compensation & Benefits Base salary: $130,000 to $175,000 annually. Visa sponsorship is not available. ### Location On-site in New York, New York.