Growth Marketing Lead - Amazon

Job description

About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Job Responsibilities We're looking for a Growth Marketing Lead, Amazon to own profitable growth across our Amazon business. This is not a traditional marketplace management role. You will operate as the business owner for a portfolio of brands, products, and countries, driving revenue growth, profitability, organic ranking, advertising performance, conversion optimization, promotional strategy, and marketplace health. You'll work cross-functionally with Advertising, Supply Chain, Demand Planning, Creative, BI, Finance, Customer Care, and Amazon support teams to identify growth opportunities, remove blockers, and scale performance. Own the growth, profitability, and performance of assigned Amazon brands and product portfolios. Develop and execute growth strategies across Amazon Advertising, organic ranking, promotions, and conversion optimization. Lead product-level business planning, identifying opportunities to scale revenue while protecting margins. Drive Amazon PPC strategy and manage external agencies to ensure execution aligns with business objectives. Improve product visibility, organic ranking, and non-branded sales through data-driven keyword and content strategies. Partner with Creative teams to optimize PDPs, customer experience, and conversion performance. Lead promotional planning, pricing initiatives, and marketplace growth programs. Monitor marketplace health, proactively identifying and resolving issues that could impact revenue or profitability. Collaborate with Supply Chain, Demand Planning, Finance, BI, and Customer Care teams to support sustainable growth. Build scalable processes, reporting frameworks, and operating rhythms that improve execution and decision-making. Translate data into actionable insights and present business recommendations to senior leadership. Identify automation and AI opportunities that improve efficiency and accelerate growth. Must-Have Requirements 5+ years of experience managing Amazon marketplace businesses. Strong understanding of Amazon PPC, TACOS, ACOS, CVR, AOV, BSR, organic ranking, and contribution margin. Proven ability to diagnose product-level performance and identify growth opportunities. Experience managing agencies and external partners. Strong analytical and commercial decision-making skills. Advanced proficiency with spreadsheets, dashboards, and performance reporting. Excellent project management and stakeholder management capabilities. Strong written and verbal communication skills. Ability to thrive in a fast-paced, highly accountable environment. Nice-to-Have Experience with Helium10, DataDive, Seller Central, Pacvue, Scale Insights, or similar tools. Experience in apparel, intimates, beauty, or other high-volume consumer categories. Experience across international Amazon marketplaces. Knowledge of catalog management, feed uploads, and listing optimization. Experience with SAS escalations, policy appeals, and account health management. Experience building SOPs, automations, and scalable processes. Experience managing Sponsored Brand Video programs and creative testing.