Growth Marketing Lead, Remitly Business

Job description

Job Description: At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward. We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders. About the Role: Remitly has moved $100B+ helping families send money across borders. Now we're doing the same for small and medium-sized businesses and we're building the Marketing Team to make it happen. Remitly Business is building the payment infrastructure that help business send and receive payments internationally — faster, cheaper, and more reliably than the incumbents built for enterprise. The Growth Marketing Lead for Remitly Business owns the go-to-market and product-led growth strategy end to end for UK and Europe: awareness, acquisition, and early retention for SMBs in over 25+ countries where we operate. This is a senior operator role that sets the strategy, runs the execution, and make the reallocation calls. You'll report to the Head of Marketing and have a seat at the product table. This is a hybrid role, with 2-3+ days expected in our London office near Warren Street. You Will: Own the UK and EU customer acquisition number across all marketing channels, with CAC, LTV, payback period, and funnel conversion as your core metrics. Design and scale growth loops across the marketing funnel including paid, referrals, community and events with a clear view of what compounds and scales. Translate product capabilities and pricing advantage into a narrative that positions Remitly Business as a challenger to incumbents. Lead GTM for product launches with a focus on adoption and revenue impact, not just awareness. Drive shared outcomes with Product — you'll have a real seat in what we build and what's prioritized. Build and develop our ICP profiles for UK and EU, leveraging deep understanding of customer expectations, culture, customer needs to tailor and localize our offers, value proposition, and reasons-to-believe. Build and deploy AI agent workflows across channels: research, content production, performance reporting, competitive monitoring. Manage those agents the way you'd manage a team. You Have: 10+ years in growth, performance marketing, and/or product marketing in fintech, e-commerce, or payments industries with demonstrated SMB acquisition experience at scale. A UK & EU growth number you've directly owned and CAC efficiency, retention curves, and payback period data you can speak to. At least one 0→1 acquisition engine you built from scratch, with a clear story about what compounded, what you killed, and what you'd do differently. 3+ durable acquisition channels you've scaled across paid, SEO, partnerships, community-led, or PLG. The cross-functional experience to drive shared outcomes with Product - accountability for adoption and revenue impact, not just marketing strategy and execution. Fluency with AI as a productivity layer and a point of view on where agent workflows change what's possible in growth operations. Our Benefits: Paid Vacation Days Health insurance Commuter benefit Employee Stock Purchase Plan (ESPP) Mental Health & Family Forming Benefits Continuing education Our Connected Work Culture: Driving Innovation, Together At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most. Remitly is an E-Verify Employer At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations. Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.