Growth Marketing Manager

Job description

THE OPPORTUNITY As a critical member of our rapidly expanding Growth team, you’ll help lay the foundation for a fully scaled, best-in-class marketing organization focused on raising awareness of Hinge Health and driving new member sign-ups. This role will be responsible for leading one of our most significant acquisition channels: direct mail. As the channel owner, you will drive strategy and optimization for our large scale direct mail program. In this highly cross-functional role, you’ll work closely with teams across Accounting, Strategic Finance, Procurement, Data Science, Operations, and Creative. You will lead the efforts of a cross functional team of marketers, designers, operations specialists and data scientists toward a collective goal of achieving topline targets while maximizing channel ROI. You and your cross functional partners will achieve this through analytical rigor, robust experimentation, operational excellence and ongoing innovation. WHAT YOU’LL ACCOMPLISH - You’ll focus on building, scaling, and evolving direct mail marketing campaigns for our prospective members, optimizing targeting, mailer formats, content and increasing conversion rates. - You’ll manage and allocate a significant marketing budget with precision and accountability, collaborating closely with Finance, Accounting and Procurement to align budgets with topline expectations and ensure cost-effectiveness. - You’ll use data and best practices to build a strategy and framework to define and prioritize your efforts, analyzing key metrics (e.g., conversion rates, ROI) and adjust your strategies based on data-driven insights, - You’ll identify, secure and manage the internal and external resources needed to fully optimize the direct mail channel to build rapid momentum in the growth and evolution of Hinge Health’s acquisition efforts. - You’ll monitor and report on campaign performance, insights and tests results to stakeholders and executive leadership. - You’ll stay current with trends in direct mail, consumer behavior, and emerging technologies to continuously refine acquisition strategies. HINGE HEALTH HYBRID MODEL We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program. BASIC QUALIFICATIONS - 3+ years of experience in growth, performance, or direct response marketing; paid channel experience is a requirement, direct mail channel ownership strongly preferred. - Demonstrated success driving new customer acquisition using segmentation, personalization and triggered communications. - Experience driving impact through creative and copy experimentation, including productive partnerships with design teams. - Strong analytical skills, with the ability to interpret data to create actionable marketing strategies. - Ability to prioritize projects and handle multiple tasks efficiently. - Motivated and energetic, proven ability to work independently, learn quickly and drive toward defined goals and targets. PREFERRED QUALIFICATIONS - Experience overseeing budgets of $10M+. - Demonstrated experience working within highly regulated industries (e.g., healthcare, financial services). - Experience with large-scale vendor management and contract negotiations. - Knowledge of postal regulations, print production processes, or logistics. - Previous experience integrating offline (direct mail) and online (digital) channel strategies. - Proven success implementing automated direct mail technologies or vendors. ABOUT HINGE HEALTH At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care. As the preferred partner to 50+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,550 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at http://www.hingehealth.com/http://www.hingehealth.com. http://www.hingehealth.com WHAT YOU'LL LOVE ABOUT US - Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live. - Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match. - Modern life stipends: Manage your own learning and development - Grow with us through discounted company stock through our ESPP with easy payroll deductions. CULTURE & ENGAGEMENT Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy. https://www.hingehealth.com/about/personnel-and-candidate-privacy-policy/ Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com http://hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com https://app.ashbyhq.com/admin/organizational-settings/theme#.