Growth Marketing Manager

Job description

WHY UNITI Real estate is the world's largest asset class — $393 trillion globally, bigger than all stocks, bonds, and gold combined. Over $1 trillion a year, globally, goes to the teams running properties — leasing, maintenance, collections, accounting, marketing, HR, asset management. Same bundle of tasks at every property, every day, across every vertical. The surface looks different across office, multifamily, senior living, self-storage, affordable housing, student housing, coworking, hospitality. The work underneath is the same. Today that work is stuck in tickets, phone queues, and a dozen disconnected tools. Real estate has been waiting for an execution layer. Uniti is building it — the system of action for real estate. AI agents for every front- and back-office workflow, operating across voice, email, SMS, WhatsApp, and chat. One horizontal layer, every vertical. Work gets done faster, around the clock. The humans on our customers' teams get to focus on the parts of the job that actually need them. ABOUT THE ROLE On the back of 6x YoY growth, we raised our Series A and are tripling headcount this year. As Growth Marketing Manager, you own every word, page, and asset that represents Uniti in the market — website, LinkedIn, launches, case studies, whitepapers, press. The story we tell this year shapes what the category looks like when Uniti is the obvious answer. You'll work directly with product, customer success, the CEO, and the Field & Events Marketing Manager to turn each product release and customer win into content that lands in the right place, at the right moment. Our product velocity is outpacing our publishing velocity. And the category we're defining needs a writer who can speak to both sides — someone who can explain a maintenance agent to a self-storage GM and a new product capability to an investor, in the same week. REPRESENTATIVE PROJECTS - Product launch content. Every new agent family, integration, and vertical entry needs a set: landing page, launch video, LinkedIn post sequence, customer-facing email, and press angle. You produce it end-to-end. - Customer case studies. Partner with Customer Success to turn our best wins into published case studies — on-site video, long-form write-up, LinkedIn carousel, and sales one-pager, all published the week the customer signs off. - Website ownership. You own getuniti.com http://getuniti.com. Every product launch, every new integration, every new vertical means a new page, a new tab, or fresh language — and you ship it. - LinkedIn content engine. Build the Uniti corporate page and the executive voice on LinkedIn into a channel operators actually follow — cadence, visual system, engagement. - Whitepapers and press. Produce at least one quarterly whitepaper per vertical built off real customer data, and write and place the press releases that carry each major product and customer milestone. WHAT YOU'LL OWN - Originate and execute content marketing campaigns across whatever channels and formats you recommend. The core today is written — blogs, resources, guides, case studies — but video, events, downloadables, calculators, and free tools are all on the table. - Own the Uniti website end-to-end — content, structure, launch pages, integration pages, vertical pages. - Own the LinkedIn corporate page and executive amplification — cadence, content, engagement. - Own every product launch on the content side — landing pages, launch videos, launch posts, customer emails, press angle. - Own customer case study production from kickoff call to published asset — interviewing, writing, producing on-site video, packaging. - Write the sales enablement collateral that requires real writing — one-pagers, pitch decks, ROI narratives, vertical briefs. - Develop real affinity for what our customers actually deal with day-to-day. Talk to operators. Sit in on calls. Share what you learn with the team. - Get smarter than anyone on our team about each vertical we sell into — self-storage, MH, senior living, coworking, and what's next. - Partner with Growth on distribution — paid, email, SEO — and with Design to keep everything in Uniti's voice. WHAT YOU HAVE - If you’re sharp, good at research, a talented writer, audience-centric, and excited to learn more about the specific challenges our audiences face, we’d love to see what you’re capable of - 2–5 years’ experience in demand gen or content marketing, ideally in B2B SaaS, or AI. - A portfolio we can see — landing pages, case studies, launch campaigns, LinkedIn posts that performed. Links to actual work, not strategy decks. - Strong writing. You can turn a 40-minute customer call into a case study, a LinkedIn post, a press release, and a product-page headline without losing what made the call interesting. - Allergic reaction to AI slop. - Startup experience a big plus - Comfort with the stack: Webflow (or a similar CMS), HubSpot or Marketo, LinkedIn, Figma-adjacent tools for briefing designers. Bonus if you've stood up a website from scratch. - Interview skills. You can get a customer talking about what actually changed in their operations, not just their title. WHO YOU ARE - You want to be at an early-stage startup. You've been inside a high-growth environment before and you know what tripling headcount in a year feels like. - You take ownership. You scope a product launch from scratch, produce all five assets, and get them live — you don't wait for a brief. - You're collaborative and independent. You pull product, CS, and the CEO in at the right moments. You don't need to be managed through a deadline. - You're close to the customer. You'd rather spend 90 minutes on a customer call than read a competitor's blog. The best content comes from what operators actually said. - You ship fast and iterate. You'd rather publish the 80% case study this week and revise next month than hold it for a quarter of polish. BENEFITS - Full medical, dental, and vision coverage - Flexible PTO - Meaningful equity and ownership