Growth & Marketing Manager

Job description

ABOUT VERTO At Verto, we're on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we're committed to bridging the gap between emerging and developed markets and fostering global economic growth. What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn’t determine your success or ability to scale. We're creating equal access to the easy payment and liquidity solutions that are already a given in developed markets. We're not alone in realising this crucial need; we're backed by world-class investors including Y-Combinator, Quona, and MEVP. With Verto receiving the Milken-Motsepe Prize, appearing on CNBCs list of fastest growing UK companies, the Deloitte Fast 50 and Sifted’s fastest-growing UK tech companies, we are building a seamless cross-border payment future. Join us as we continue to grow and transform global finance. ROLE OVERVIEW We are seeking a strategic and results-driven Growth and Marketing Manager to spearhead customer acquisition, engagement, and retention efforts across the UAE. In this pivotal role, you will build a strong local brand presence, launch high-impact campaigns, and drive measurable B2B growth. By identifying new market opportunities and leveraging your deep digital marketing expertise, you will play a central role in advancing Verto’s mission to become the leading cross-border payments partner in the region. WHAT YOU’LL BE DOING - Drive robust B2B customer acquisition by developing and executing targeted lead generation strategies, clearly defining audiences, messaging, and optimal channel mixes. - Optimize customer acquisition cost (CAC), conversion rates, and overall marketing ROI through data-driven decision-making, continuous testing, and deep channel performance analysis. - Partner closely with the Sales team to design and execute highly effective Account-Based Marketing (ABM) campaigns targeting key strategic prospects and high-value accounts. - Collaborate with the central global marketing team to activate paid media campaigns, ensuring local marketing activities are data-driven and commercially focused. - Establish and aggressively scale Verto's local market presence in the UAE through strategic PR, thought leadership, local industry events, and brand partnerships. - Develop compelling, region-specific content tailored to the UAE, including customer success stories, market trend reports, white papers, and sales enablement materials. - Identify and cultivate strategic marketing partnerships with local industry associations, fintech partners, and relevant business organizations to expand Verto's reach. - Work alongside the Retention Lead to launch initiatives that strengthen customer engagement, loyalty, and advocacy throughout the entire customer lifecycle. - Track, analyze, and rigorously report on campaign performance, taking direct responsibility for significantly increasing the number of active UAE customers within your first 6-12 months. WHAT YOU NEED - Minimum of 5 years of experience in growth marketing, with a proven track record of driving measurable customer acquisition through data-driven marketing strategies. - Deep, practical understanding of the UAE market, encompassing both traditional and digital B2B marketing landscapes. - Hands-on proficiency with modern marketing automation and product analytics tools such as HubSpot, PostHog, and major social media platforms. - Exceptional analytical skills with the ability to accurately interpret performance data, identify actionable trends, and continuously refine campaign strategies. - Excellent communication and storytelling abilities to craft compelling, high-converting messaging tailored for diverse B2B audiences. - High agility and the organizational capacity to manage multiple high-stakes projects simultaneously in a fast-paced environment while maintaining sharp attention to detail. - A Bachelor’s degree in Marketing, Business Administration, or a closely related field. BEST IF YOU HAVE - A strong background in marketing scalable SaaS platforms, particularly in B2B environments. - Direct experience navigating the fast-paced, high-agility environment of a rapidly expanding start-up or scale-up. - Previous exposure to the FinTech or cross-border payments sector, understanding the nuances of financial product marketing. LIFE AT VERTO PERKS - Insurance paid by the company - Health and wellness benefits (with specific added benefits depending on the location of the role) - Yearly salary review based on inflation, personal and business performance - Access to entire Udemy’s library - Budget for professional development courses - Work-From-Anywhere policy for certain durations - Integration programme (opportunity to work from our global offices) - Regular team social events - Pension scheme (depending on the role location) - Flexible work arrangements - Exposure to work with globally distributed teams - Location specific benefits like car lease policy, cycle to work, gym membership, etc. YOU’LL FIT RIGHT IN IF YOU - Love asking “why?” - Value solving problems over just completing tasks - Understand sync vs. async communication practices - Thrive in ambiguity and change - Actively seek feedback - Prioritise impact over activity - Are fun to work with - we love good humour! CULTURE - Our Core Values: These values reflect our focus, energy, and shared expectations. - Champion the Mission: We are driven by curiosity and belief to solve global cross-border payment challenges. - Be the Best: We are open, take calculated risks, focus on results, and excel in our work. - Work as One: We transparently share failures and successes. - Go the Extra Mile: We deliver beyond expectations and achieve the impossible. - Customer First: We creatively solve problems and boldly design better experiences for customers. - Run with It: We are determined, embrace challenges, own tasks, act swiftly, and deliver results. - Industry Competitive Compensation & Benefits: We reward employees for their value to the business with competitive compensation and benefits across all locations. This includes performance-based salary reviews, comprehensive health and wellness benefits, generous paid time off, and flexible working arrangements to support your career and life. DIVERSITY & INCLUSION AT VERTO Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.