Growth Marketing Manager

Job description

ABOUT RUNDOO ℹ️ Our mission is to empower independent supply stores with best-in-class technology. Think of your local hardware store or mom-and-pop nursery—these are our clients. From paint to lumber to flooring, over 200,000 such stores across the country sell over $1T of building materials annually using outdated, on-premises systems. We’re aiming to help them modernize so that they can continue to thrive. Backed by leading investors including Battery, Bessemer and CRV, we've raised $48M across four rounds and are growing quickly: We're live in over 500 stores across the USA, Canada, and the Caribbean, and integrated with over 20 industry partners. Our team is made up of builders, sellers, and industry veterans with a shared goal: to bring modern technology to an overlooked industry. ABOUT THE ROLE 💼 The role is based in Redwood City, with regular travel to co-op markets, partner events, and stores across the country. As the Growth Marketing Lead, you will own the engine that turns marketing spend into ARR. This is Rundoo's first dedicated growth marketing role, so you'll play a key role in shaping the campaigns and strategies we use in the future. Your initial focus will be partnerships, our highest-leverage channel today, but the mandate is designed to expand over time and as other needs emerge, whether that's new channels, new verticals, or a team underneath you. Why partnerships? Our buyers already trust their co-ops and manufacturers: Benjamin Moore, AllPro, Emery Jensen, House Hasson, Blish-Mize, Orgill, Florida Hardware, LBM Advantage, and more. Partner referrals convert at a very high rate, and our goal is to shift the majority of new qualified leads (MQLs) to marketing-, partner-, and inbound-sourced, the inverse of where we are today. That engine runs through you. You’ll own the partner and co-op channel end to end: roughly twenty partner relationships across our verticals, the referral program that runs through their reps, and the co-marketing that puts Rundoo in front of their members. Campaigns are the unit of work here, and the Campaigns DB is your operating system: every partner blast, magazine, referral promo, and rate-card placement lives there as a tracked campaign. This is a hands-on operator role. You will build collateral, run co-op e-blasts and webinars, structure and grow the referral program, and turn a list of partner reps into a system Account Executives actually use. You’ll report to the Head of Marketing, who brings the strategy and domain expertise and orchestrates the partnerships triangle (you on the reps and marketing relationships, the Events & Conferences Specialist on the shows, and leadership at the exec level). You’ll work alongside the Data Science team, who build the enrichment and data behind your partner-rep tooling. You bring the growth instincts, the relationships, the collateral, and the discipline to make sourced pipeline and ARR predictable. This is a prove-it-and-grow role. The partner channel already converts well, and the ceiling is high (the working thesis is that partners and conferences together can drive millions in new ARR and eventually support a full team). As you prove the channel out, the scope, the budget, the team under you, and the level grow with it. WHAT YOU'LL DO AS THE GROWTH MARKETING LEAD AT RUNDOO 🗒️ - Own and grow the referral program. Run the quarterly incentive campaigns that keep partner reps sending us stores (a recent referral contest returned $7 for every $1 spent), the standing rewards ($50 per qualified meeting, $500 per sign), a conference-season booth-selfie incentive, and an affiliate / content-referral track that also earns Rundoo backlinks and AEO/SEO visibility. - Map and own the partner universe. You will build and own relationships with roughly twenty partners across Paint, Hardware, Farm & Feed, Lawn & Garden, and Lumber. For each one, know the rep contacts, the marketing-manager contact, the exec contact, the last touch, the ARR it has generated, and what is still on the table. - Build relationships with each partner. Rep level (referrals and enablement), marketing-manager level (rate cards, member e-blasts, mailers, magazines, and sponsored placements in their regular member communications), and, with leadership, the exec level. - Turn partner spend into pipeline. Work with the Head of Marketing and Events Specialist to negotiate per-partner rate cards and marquee packages, and run case studies, referral promos, and special offers through them. The thesis: a serious commitment to a marquee partner should return multiple large deals. - Enable Account Executives. With the Data Science team, turn partner-rep contact, territory, and coverage data into the maps tool AEs use (who covers which store, who's active, and the introduction path), and coach partner reps on value-based selling and pricing discipline so referrals arrive better-qualified. - Run per-vertical partner campaigns. Pre-show invites, social announcements, ads, email blasts, and post-show follow-up, unified per partner in the Campaigns DB (a paint-partner campaign this month, a hardware-partner campaign next). - Own a growing partner-sourced sales pipeline number. Expand the definition of a partner opportunity from your direct referrals to any partner channel-sourced opportunity, and move the north star to partner-sourced pipeline and closed-won ARR. - Land the credibility moments. Get our CEO and customers onto the trade podcasts run by partners, and use announcements and case studies as a partner-facing credibility moment. REQUIREMENTS ☑️ We care more about whether you can grow pipeline and drive ARR than about a title history. The ideal candidate builds the collateral, works the relationships, and owns a revenue number rather than waiting to be handed a plan. CORE COMPETENCIES: - Full-stack growth marketer - you build the collateral, run the campaigns and e-blasts, and work the relationships yourself, reaching for whatever channel moves the number - Owns an ARR number - you measure yourself on sourced pipeline and closed-won ARR, not on activity or partners "engaged" - Enables the front line - you turn partner data into a tool AEs actually open and use, and you coach reps on how to talk about Rundoo - Relationship builder across levels - you're comfortable with reps, with a co-op's marketing manager, and with an exec, and you know which conversation to have with whom - Ship-and-iterate temperament - you'd rather ship a working referral motion for one co-op this month and expand it than design the perfect program for next quarter VALUABLE EXPERIENCE - 3+ years in growth marketing, demand generation, or a revenue-owning marketing role, with a demonstrable track record of driving ARR - Running multi-channel, full-funnel campaigns and being able to point to the pipeline and ARR they generated - Standing up or scaling a referral or affiliate program - Building co-branded collateral and running co-op or manufacturer joint campaigns (e-blasts, webinars, one-pagers, magazine placements) - Hands-on with Salesforce: accounts, contacts, campaigns, and how pipeline is tracked and attributed - Working with a sales team to enable them with partner or account intelligence - SMB or owner-operator customers, and ideally distributor / co-op / buying-group ecosystems, rather than enterprise targeting TECHNICAL REQUIREMENTS - Comfortable in a CRM (Salesforce): accounts, contacts, campaigns, and clean partner-to-pipeline reporting - Comfortable with spreadsheets, lists, and outreach tooling, and with partnering with a Marketing Engineer on the enrichment behind partner-rep data - Able to work from Redwood City and travel to co-op markets, partner events, and stores as needed - Comfort using AI tools to draft collateral, partner outreach, and enablement material at speed BONUS POINTS 🌟 - Familiarity with paint, hardware, building materials, farm and feed, lawn and garden, or related industries and their co-ops and buying groups (Benjamin Moore, AllPro, Emery Jensen, House Hasson, Blish-Mize, Orgill, Florida Hardware, LBM Advantage, HDA / HDN, NHPA) - Experience negotiating rate cards, sponsorships, or media placements with partners INTERVIEW PROCESS 🎤 1. Intro Call (30 mins) - Intro conversation with Shannon to get to know you. 2. Round 1 (remote, 30 mins) Titus, Head of Marketing, will go more in depth on the role and your experience. 3. Take home exercise (paid) - Build a partner plan: assume we are sponsoring a large Lumber distributor as a preferred vendor, and with that we will be able to send physical postcards, email blasts, banner ads, magazine ads, webinars and newsletter inserts. Design and build a reusable set of tools to produce sample materials you would use in this campaign and propose cadence to hit $500k in pipeline. 4. Round 2 (onsite) - Three conversations, plus lunch in our office: 1. (1 hr) Review your take-home and walk the hiring team through your decisions and assumptions 2. (30 mins) Conversation with Addy about events and conferences and how you'll work together 3. (30 mins) Conversation with Zach, one of our Product Managers, about how you'll work cross-functionally with Product. 5. Final Call (15 mins, remote) - Conversation with our CEO COMPENSATION 💵 - Base Salary: $131,000 - On-Target Earnings: $150,000 - Variable: tied to partner-sourced pipeline created through campaigns and partner reps - Equity package: 3,801 BENEFITS 🏋️ - Full medical, dental, and vision coverage (100% of premiums for you, 50% for dependents) - 401k with Betterment - Unlimited PTO with 10 company paid holidays - Gym allowance - Daily team lunches for those in office - Learning materials and audiobook subscriptions - Dog-friendly office ABOUT THE TEAM 👥 Here is the current makeup of our team: - Titus https://www.linkedin.com/in/tituscapilnean/, Head of Marketing: (Owns strategy, domain expertise, and orchestration of the partnerships triangle.) Over a 15+ year career, I've been the first GTM/Marketing hire at five startups, embedding with founding teams to find product-market fit before the company spends money scaling. I build Marketing & GTM functions from scratch, ship code, close deals, and design the systems that turn early traction into repeatable revenue. Love to 🏂 and 🏍️. Claude 🤖 certified. - Amrit https://www.linkedin.com/in/amrit-kwatra-87066612a/, Data Science: (Owns the enrichment, data, and attribution plumbing) Studied CS & English at Cornell; Data Scientist at Enigma; Public Interest Technology Fellow at the New York Public Library. Enjoys mending, maintenance & buying junk on eBay. - Addy, https://www.linkedin.com/in/addison-koehler-3854421b9/ Marketing Specialist, Events & Conferences (Owns the shows where many of our partners meet us) - Matt https://www.linkedin.com/in/matthew-kestufskie/ (Head of Sales), Royce https://www.linkedin.com/in/royce-christopher-6ba15b17/ (AE Manager), Derek https://www.linkedin.com/in/derek-etgen/ (SDR Manager): the front line you enable; the SDR team owns converting the leads you and the partners create into SQLs How the marketing pod divides: the Head of Marketing sets strategy and orchestrates; you own the partner and co-op channel and its relationships, the Events & Conferences Specialist owns the conferences and regional events, and Data Science builds the enrichment, data, and attribution that all of it runs on. Marketing creates the conditions and generates MQLs; the SDR team converts them to SQLs. ABOUT OUR FOUNDERS 🌲 1. Andrew https://www.linkedin.com/in/beckman-andrew/ (CTO): studied computer science & humanities at Stanford; worked as a software engineer and head of engineering at Apple & Anova; danced with the SF ballet (where he met his wife)! 🩰 2. Nick https://www.linkedin.com/in/hershey-nick/ (CEO): studied math & computer science at Stanford; worked as a trader at Bridgewater & Citadel and as a PM at Google & Enigma; distantly related to the founder of the Hershey company 🍫 HOW WE'VE FUNDRAISED 💰 We've raised $48m across four rounds: 1. A $2m pre-seed led by Kent Bennett https://www.bvp.com/team/kent-bennett at Bessemer https://www.bvp.com/ with participation from Plug & Play, Quiet Capital, and Sequoia. 2. A $5m seed led by Caitlin Bolnick Rellas https://www.crv.com/team/caitlin-bolnick-rellas at CRV https://www.crv.com/. 3. An $11m series A led again by Bessemer and CRV. 4. A $30m series B led by Battery. https://www.battery.com