Growth Marketing Manager

Job description

· Lead and optimize Entyre’s marketing activities and performance to expand market for Adult Foster Care services. · Analyze business and marketing data and metrics to identify customer needs, preferences, and market trends in the adult home healthcare sector. · Apply data and marketing analyses to optimize Entyre’s marketing strategies, target participants requiring adult care support, and develop improved integrated marketing programs. · Develop marketing growth campaigns using multiple online and offline channels, including Digital Advertising Platforms, Direct Mail, Email, print media, television, and public relations events and webinars. · Analyze and track performance metrics, ensuring effective budget allocation and maximum return on investment. · Apply data analytics and business intelligence tools, including Google Ads Manager, Meta Ads Manager, Hubspot Customer Resource Management (CRM), Microsoft Excel/Google Sheets & Slides for analysis, presentation, and reporting needed to support and expand our advertising and marketing strategies. · Develop, test, and implement innovative customer acquisition strategies, including prioritizing rapid iteration and agility in creative experimentation and campaigns management. · Collaborate with Entyre’s International Marketing team to tailor strategies for local markets in the U.S. and aligning marketing operations with Entyre’s global business objectives. · Establish professional and business relationships with external agencies and media partners to drive our marketing efforts toward measurable success. · May direct or supervise junior marketing personnel. · Bachelor’s degree in Marketing, Business Analytics, or a related field · Two years of experience developing business-to-customer (B2C) growth or performance marketing programs, ideally within a startup or dynamic business environment. · Experience must include expertise in digital advertising platforms like Google Ads, Paid Social (Meta, Instagram) and offline channels like Direct Mail, Email, Print, OOH, and Promotion Activations while monitoring performance marketing Key Performance Indicators (KPIs) such as CPL, CVR, and CAC, and use of HubSpot, Salesforce or similar CRM tools for managing customer data and campaigns. · Hybrid work schedule is available for employees residing in the Greater Boston metropolitan area. How We Operate - Non-Negotiable: · "Insanely Great" for Families - Delivered Now: Forget just 'satisfaction'. We deliver support that makes caregivers feel loved and seen. Understand their pain, anticipate their needs, and solve them – fast. The standard is "Insanely Great," period. Anything less slows us down and fails our families. · Speed is King - Ruthless Focus is the Key: Velocity comes from focus. Kill distractions. We concentrate all firepower on the #1 critical objective until it's done. Then we attack the next one. Decide what not to do and cut it ruthlessly. Being a mile wide and an inch deep is failure. Move the needle now. · Raise the Bar: Crush Mediocrity: Mediocrity is poison. It kills speed, morale, and companies. We hunt it down and eliminate it. Good enough is never good enough. Demand A-Player performance from yourself and everyone around you. Own your shit. Deliver excellence, fast. No excuses, no passengers. · The Speed Algorithm: Question. Delete. Simplify. Accelerate: This is how we build momentum: Question every requirement – who asked? why? Delete ruthlessly – parts, processes, bureaucracy. If you don't add 10% back later, you didn't cut enough. Simplify what's left. Then, accelerate cycle time like hell. Challenge everything. "It can't be done" means "You haven't figured it out yet. Go do it." Break bottlenecks, find shortcuts, remove friction. · Act Like Owners - Bold Bets, Fast Action: This is your company. Own the mission, own the results. Don't wait for permission – take initiative. Make bold bets that can leapfrog progress for our families. Act decisively. Move fast. If you stumble, learn faster and go again. Bias for action is everything. · The Bottom Line: We are building something vital and doing it at lightning speed. This requires intensity, focus, and a relentless drive to execute. If reading this makes you want to jump up and build faster, welcome to Entyre. If not, get out of the way.