Growth Marketing Manager

Job description

As a leading mobile games developer, Jam City is looking to “level up” our talent. We’re searching for innovators who consider themselves dynamic, collaborative, and thrive in a fast-paced environment. **PERKS & BENEFITS** Unlimited Vacation, Paid Sick Days & Holidays 100% Employee Covered Medical, Dental, Vision Plan Base Plan Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More Catered Lunches & Well-stocked Kitchens Yoga & Wellness Activities Happy Hours Company Events Dog Friendly Jam City is on the hunt for an experienced **Growth Marketing Manager**, located at our **Los Angeles** office, to work on several of Jam City’s top-grossing mobile games. The perfect candidate will drive Jam City’s mobile marketing growth by leveraging data-driven UA, creative, and ASO strategies. We are looking for a high-impact marketer who can collaborate with cross-functional teams, analyze the competitive landscape, optimize both organic and paid conversion funnels, and think forward with machine learning and AI across the complete user lifecycle. If you are a talented growth marketer with a passion for creative innovation, search visibility, and games, we want to hear from you. ### RESPONSIBILITIES - **Budget & Campaign Management:** Manage significant marketing budgets to maximize Jam City’s growth, efficiency, and business profitability across social channels, ad networks, and DSPs. - **Creative Strategy Ownership:** Own the end-to-end UA creative strategy. Build performance-driven creative roadmaps, brief production teams, and relentlessly test new formats to improve conversion rates and lower CPIs. - **ASO Strategy Ownership:** Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO with paid UA hooks to maximize store conversion. - **Performance Optimization:** Optimize channel, creative, and store performance, championing KPIs critical to the business: ROAS, LTV, ARPU, and organic multiplier. - **Partner & Channel Expansion:** Manage advertising and ASO vendor partnerships. Seek, test, and evaluate new acquisition channels and optimization tools based on competitive and market intelligence. - **Cross-Functional Collaboration:** Partner closely with studios, creative services, and lifecycle marketing teams to bring together a holistic approach to growth. ### REQUIREMENTS - **3–5 years of experience** in mobile user acquisition, performance marketing, or growth marketing. - **Proven track record** of owning or heavily influencing creative strategy and ASO (App Store Optimization) for mobile apps or games. - **Deep analytical mindset** with strong data-driven decision-making skills; ability to turn creative and ASO test results into actionable growth strategies. - **Hands-on experience** running campaigns on major networks (e.g., Meta Ads, Google AC, AppLovin) and using ASO tools (e.g. AppTweak). - **Advanced Data Skills:** High proficiency in Excel or Google Sheets for data analysis. Knowledge of SQL, Databricks, and Tableau is a major plus. - Experience working in the social/mobile game industry is highly preferred. - on-site 5 days a week - BA/BS Degree in Marketing, Finance, Economics, or an equivalent quantitative fields ### NICE TO HAVE - knowledge and passion for mobile games!