Growth Marketing Manager

Job description

At [Secureframe](https://secureframe.com/), we are not just a company; we are at the forefront of revolutionizing cybersecurity compliance. Recognized as one of the industry's most innovative and trusted providers, Secureframe has consistently received accolades for our advanced technology solutions and commitment to excellence. With a robust portfolio of products that safeguard thousands of businesses worldwide, we have been featured in major publications such as **[Forbes’ next billion dollar startups](https://www.forbes.com/sites/amyfeldman/2022/08/16/next-billion-dollar-startups-2022/)**, TechCrunch, and The Wall Street Journal for our transformative impact on the way companies achieve and maintain compliance standards. As we continue to grow, our mission remains clear: to provide seamless, secure solutions that enable businesses to focus on what they do best. Joining Secureframe means becoming part of a team dedicated to professional excellence and continuous learning in an environment that values creativity and forward-thinking. Secureframe is backed by top VCs including Kleiner Perkins, Accomplice, Gradient Ventures (Google’s AI Fund), BoxGroup, Village Global, and many more. We’re looking for a Growth Marketing Manager to drive the acquisition of prospects through all our inbound channels. You will be responsible for constantly testing and optimizing all our conversion-oriented landing pages, web programs, lead handoffs, and new initiatives around acquisition. You will work closely with all other marketing groups, sales, product and marketing engineers to design tests and create data-driven strategies to improve conversion. Secureframe highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Secureframe office), Secureframe considers working in the office, approximately 30% of the time under current policy, to be an essential function of the employee's role. ### Benefits - Medical, dental, and vision benefits for you and your dependent(s) - Flexible PTO - 401(k) - Paid family leave - Ground floor opportunity as an early member of the team ### What you'll do - Drive all website optimizations through well thought out web experiments that increase our CVR including changes to copy, flow, form management, and site load times - Lead our ABM strategy to acquire larger business through company targeting, custom messaging and sales enablement - Improve our speed to lead for qualification handoffs across digital marketing, lifecycle marketing, SDRs and AE through data analysis and proposed optimizations - Lead the creation of new web pages and microsites ensuring a high CVR through constant testing - Develop our referral program to deliver the most value to our customers as well as our sales team - Take new products to market in a variety of different GTM approaches ### Who we're looking for - 3+ years of relevant growth marketing experience at a fast-growing B2B startup - Web optimization experience using multiple sources of data to build a testing strategy - A proven track record working with engineers to prioritize and execute tests at a high pace - An understanding of the marketing tech landscape and experience with each product category - Experience working with a high volume of paid landing pages and custom tracking codes - Experience with Marketing Automation (we use Hubspot) and Salesforce