Growth Marketing Manager

Job description

About Log my Care Social care is one of the UK's most important sectors, yet much of the technology supporting it hasn't kept pace with what's possible. At Log my Care, we're changing that. Our platform helps care providers spend less time on administration and more time delivering exceptional care. But we're building far beyond digital care records. Every day, thousands of care professionals use Log my Care, creating one of the richest datasets in UK social care. We're turning that data into practical intelligence that helps providers spot trends, make better decisions and improve outcomes for the people they support. Today, more than 2,000 care providers trust Log my Care. We're an NHS Assured Supplier, an award-winning technology company, and a team that's deeply invested in the future of social care. We work alongside providers rather than simply selling software, partnering with the sector to solve real problems and raise the standard of care. We're at an exciting stage of our journey: with a proven platform, deep industry expertise and a decade of care data behind us, we're building the products that will define the future of social care technology. This role is based in London, and our mandatory in-office days are Wednesdays & Fridays. The role Inbound growth is one of the biggest drivers of our business, and we're looking for someone who wants to own it. Reporting directly to the Head of Marketing, you'll take ownership of our SMB demand generation engine - from paid acquisition and website optimisation through to conversion and pipeline performance. This isn't a role where you'll simply execute campaigns from a brief. You'll be trusted to identify opportunities, test new ideas, challenge assumptions and use data to shape our growth strategy. You'll have clear commercial ownership, with a direct impact on pipeline and revenue. If you enjoy building, experimenting and seeing the results of your work reflected in business growth, you'll thrive here. Responsibilities Own inbound demand generation across paid, organic, partnerships, campaigns and website optimisation. Drive MQLs, SQLs, pipeline and revenue through a multi-channel demand generation strategy. Own and optimise our paid acquisition channels, including Google Ads and LinkedIn. Develop and execute our technical SEO and AEO strategy. Optimise website performance through landing pages, conversion improvements and structured A/B testing. Build hypotheses, run experiments and use data to continually improve performance. Measure success across the funnel, from visitor through to pipeline, using metrics including CPL, CAC, ROAS and conversion rates. Work closely with Sales to improve lead quality, conversion and feedback loops. Partner with Brand and Product Marketing to bring campaigns and content to market that generate demand. What we're looking for You're someone who enjoys combining creativity with analytical thinking. You don't just launch campaigns, you want to understand why they worked, what the data is telling you and how to improve the next iteration. You'll bring: 5+ years' experience in a B2B SaaS (or similar) demand generation or growth marketing role. Proven success building and scaling SMB demand generation programmes. Hands-on experience managing Google Ads and LinkedIn campaigns, with Meta experience a bonus. Strong analytical skills, with experience turning data into clear commercial recommendations. A structured experimentation mindset - you enjoy forming hypotheses, testing ideas and scaling what delivers results. Confidence working across Sales and Marketing to improve pipeline performance. Experience using tools such as HubSpot, Google Analytics, Google Ads, Google Tag Manager, Google Search Console, LinkedIn Campaign Manager and Apollo. What success looks like Delivering consistent growth in MQLs, SQLs, pipeline and marketing-sourced revenue. Continually improving acquisition efficiency across paid and organic channels through lower CPL, stronger conversion rates and better return on investment. Creating a culture of experimentation where decisions are driven by evidence, not assumptions. Establishing demand generation as a predictable, scalable engine for company growth. The Interview process: Submit your Application Stage 1 - Exploratory video call with Alex - Talent Partner (25 mins) Stage 2 - Video interview with Marion, Head of Marketing (45 mins) Stage 3 - In-person task with the Marketing Team (1 hour) Stage 4 - Final interview with Sam (Co-founder & CEO) to discuss what you might bring to the role and how you might embody our values at LmC (30 minutes). D&I Statement Log My Care is committed to being an inclusive and diverse workplace. The excellent work produced by our team would not be possible without bringing together all of our team's different backgrounds, experiences and skills. We treat every employee equally, and fairly regardless of age, disability, gender, marital status, race, religion, or sexual orientation. It is vitally important that each of our team members feels confident, comfortable, and empowered.