Growth Marketing Manager

Job description

Growth Marketing Manager - Seattle, WA (hybrid) - paid relocation available The Growth and Marketing team is building the growth engine across the entire RentSpree customer experience. We're data-driven, insight-obsessed, and committed to exceeding acquisition, adoption, and revenue goals while strengthening trust with agents and landlords. As a Growth Marketing Manager , you'll experiment across our growth flywheel end to end: from when a customer first learns about RentSpree and signs up, to when they have their first a-ha moment within the product; from multi-product adoption, all the way through when they turn into a multi-year customer who refers us to all of their friends. Ultimately, you're accountable for moving your persona (landlord, agent, or tenant) from first touch through their entire user journey. The surface area here is unusually wide, and that's the appeal. You decide where to experiment rather than inheriting a specific channel plan. It is not a mandate to run everything at once: you’ll pick the top experiments within channels that are likely to move your number - always focused on what we can learn and the impact to the business. You'll work closely with the small marketing team focused on your specific persona, partner with the extended growth and marketing team, and work cross-functionally with product, sales, data, First Voice and Client Success. You'll scale your own output and create an outsized impact through AI-driven workflows and automation . Hybrid in Seattle, WA. Three in-office collaboration days weekly plus occasional travel for offsites and events. What You'll Do Drive your audience's flywheel end to end: the full path from education and acquisition through activation, paid conversion, expansion and retention. Design and run structured experiments: hypothesis, launch, measure, learn, iterate. Grow through the people our customers already trust: we reach agents largely through our MLS, brokerage, and association partners rather than a list we own, and most of our landlords arrive because their agent handed them to us. Building on those relationship touchpoints is more effective than going around them. Create growth inside the product, not just around it: work with product and growth engineering to test on the surfaces where people actually use RentSpree. Leverage AI and agentic workflows to scale well past what one person could run by hand. Our job descriptions evolve with our business needs and priorities. Your role may include other tasks, projects, and team support. Skills You Bring 5–10 years in growth marketing and a background in B2B SaaS, marketplace, B2B2C, or consumer/prosumer businesses. Experience across several growth channels , with real depth in at least one. Strong segmentation practices: you break a broad audience into behavioral and motivational segments and build against them, rather than treating everyone the same. Comfortable where the instrumentation is thin: you set your own baselines, size the read honestly, and keep your nerve when the first several tests don't move anything. Hands-on use of AI tools and agentic workflows to scale testing, personalization, and operations. Deep knowledge of growth metrics (AARRR, LTV/CAC, funnel optimization), and skilled with modern marketing automation and analytics platforms (we use HubSpot, Amplitude, Omni and GA4). A bias for clear prioritization, experimentation, and measurable, incremental results , and the communication skills to bring cross-functional partners with you. Qualities You Practice These are the principles we hire for and hold ourselves to: Own it end to end. Drive projects from idea to execution. Take pride in the work. Do what it takes. Communicate like a teammate. Direct, candid, and respectful. Give feedback well, receive it well, and build trust through transparency. Hold a high bar. Think critically. Stay curious. Keep looking for ways to do it better. Stay adaptable. Anticipate challenges, take initiative, and bring resourcefulness to whatever comes next. Experiment and learn fast. Try things. Learn from what doesn't work. Keep it simple. Debate well, commit fully. Push back constructively, contribute your point of view, then align and move together. AI is a core skill. Use AI tools to move faster and think sharper. Why Join Us? The work here is real, the problems are hard, and you'll have teammates who push you to do your best. Competitive compensation. $150k - $210k base. Equity. Share in what you help build. The team. Talented colleagues who push you and back you up. Room to grow. Coaching, resources, and development beyond the role you start in. Health coverage from day one. Medical, dental, and vision for you and your dependents. HSA/FSA options. Headspace Care+, gym discounts, and more. A real plan for your future. Life and disability coverage, plus a SIMPLE IRA with company match. Flexible vacation. Take the time you need. We trust you to manage it. 11 holidays a year, plus 3 recharge days. Ways to connect. Reimbursed weekly team lunches, game nights, and events. In-person and remote. Recognition. Recognize a peer with Sprees (redeemable for gift cards or donations). Nominate someone for a S.P.R.E.E. Award with a potential spot bonus. The tools to do your best work. Business expense allowance and internet reimbursement. Family support. Parental leave and fertility benefits. Legal and tax help. Legal benefits and tax support through RocketLawyer. Seattle HQ perk. Company-sponsored Orca card for public transit to and from the office. High impact, lean team. Small teams, close to customers, shipping work that matters. Your fingerprints are on the product. SpreeHours RentSpree has teams in the US and Bangkok. Collaboration across that distance requires a shared window: Monday-Thursday, 5–7pm PT / 7-9am ICT. How often you're in SpreeHours depends on your role, team, and projects. Any SpreeHours you work, you take back as flex time the same week. Outside of SpreeHours, your schedule is yours. Ready to Build Something Big? If you take ownership, move with urgency, and want to work on problems that matter, we'd love to hear from you. You don't need to meet every requirement. If this feels like the right place to do your best work, reach out. EEO Statement RentSpree is an equal opportunity employer committed to diversity and inclusion in the workplace. We do not discriminate on the basis of race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic under federal, state, or local law. This applies to all employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Hiring decisions are made on qualifications, merit, and business need. About RentSpree Renting should be faster, fairer, and less stressful than it is. We're the infrastructure that makes that happen. Four million users. 300+ real estate company and MLS partnerships. Ten years of consistent growth. From applications and screening to payments and lease management, the full rental journey runs on RentSpree. Recognized by Forbes as a Best Startup Employer and by BuiltIn Seattle as a Best Place to Work.