Growth Marketing Manager

Job description

We are looking for a data-driven and performance-oriented Growth Marketing Manager to lead and optimise our paid search strategy across Google Ads, Bing Ads, LinkedIn and other relevant platforms. This role is central to driving measurable growth, delivering ROI, and supporting the customer acquisition and retention goals of the business. PRINCIPLE ACCOUNTABILITIES Develop and execute growth marketing strategies that drive pipeline, revenue growth, customer acquisition, and demand generation across Fastmarkets' key markets and products. Own the planning, execution, and optimisation of multi-channel marketing programmes across Google Ads, Microsoft Ads (Bing), LinkedIn, content syndication partners, account-based marketing, retargeting, email nurture programmes, and emerging growth channels. Manage the growth marketing technology stack, including platforms such as DreamData, GA4, Google Tag Manager, Marketo, LinkedIn Campaign Manager, Google Ads, Microsoft Ads, Power BI, and CRM systems, ensuring effective campaign execution, measurement, attribution, and optimisation. Manage marketing investment, budget allocation, forecasting, and performance measurement to maximise ROI, pipeline contribution, and revenue impact. Define audience targeting, segmentation, and go-to-market activation strategies in partnership with Product Marketing, Demand Generation, Content, Sales, and Marketing Operations teams. Lead the continuous optimisation of campaigns, landing pages, messaging, targeting, and conversion journeys to improve lead quality, conversion rates, and commercial outcomes. Build and maintain reporting frameworks and performance dashboards, providing actionable insights on campaign effectiveness, attribution, pipeline generation, and revenue contribution, whilst working closely with Marketing Operations and Analytics teams to ensure accurate tracking, attribution, lead management, and full-funnel measurement. Manage relationships with external agencies, media partners, technology vendors, and content syndication providers, ensuring strong performance, commercial accountability, lead quality, and alignment to business objectives. Identify and evaluate new growth opportunities through market research, audience insights, competitor analysis, search intelligence, intent data, and emerging marketing technologies. Act as the subject matter expert for growth marketing channels, advising stakeholders on channel strategy, campaign planning, audience engagement, marketing technology, and performance optimisation. Be a true partner for the Campaigns and Product Marketing teams, collaborating on how to maximise the effectiveness of campaigns utilising paid strategies, taking briefs on audiences, key markets and personas and providing guidance and advice on performance optimisation to achieve campaign goals. Support annual planning, quarterly business reviews, and marketing strategy development through data-driven recommendations and performance insights. We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission to provide the world’s leading and most trusted price reporting, events, and intelligence service for the markets we serve. We’re proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully. If you are open-minded, curious, resilient, solutions-oriented and committed to promoting equality, then read on. KNOWLEDGE, EXPERIENCE AND SKILLS We are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast-paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly. Essential 5+ years' experience in Growth Marketing, Demand Generation, Digital Marketing, or Performance Marketing. Proven experience delivering pipeline growth, lead generation, customer acquisition, and revenue impact through multi-channel marketing programmes. Strong hands-on experience with Google Ads, Microsoft Ads (Bing), LinkedIn Campaign Manager, content syndication, and other digital acquisition channels. Experience with marketing and analytics platforms such as GA4, Google Tag Manager, DreamData, Marketo, Power BI, and CRM systems. Strong analytical skills with experience in attribution, reporting, forecasting, budget management, and performance optimisation. Experience managing agencies, vendors, media partners, and external stakeholders. Excellent communication, stakeholder management, and project management skills. Collaboration with other marketing teams is essential for this role. Data-driven mindset with a passion for testing, optimisation, and continuous improvement. Desirable Experience in B2B subscription, information services, events, professional services, or commodity markets. Experience with account-based marketing (ABM), intent data, content syndication, and lead nurturing programmes. Knowledge of SEO, CRO, customer journey optimisation, and marketing automation. Experience working across multiple international markets. If you're excited about the role but your experience, skills or qualifications don't perfectly align, we encourage you to apply anyway. Our Values Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values. Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are: METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done GROWTH MINDSET . This value enables us to be nimble to the changing realities and operate with a sense of urgency INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day. CUSTOMER CENTRIC. We are customer-centric in all that we do COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences. We are committed to ensuring all candidates feel welcomed and supported. Should your application advance and you require accommodations for the interview process, please inform us so we can make the necessary arrangements. Reward and benefits at Fastmarkets We believe in fair pay and benefits that support you both inside and outside of work. Through Fastmarkets Rewards, you'll have access to a range of core benefits and a flexible allowance, giving you the freedom to tailor your package to suit your lifestyle, wellbeing and financial priorities. We know that everyone's needs are different, so we've designed our benefits to support our diverse global team wherever they're based. Specific benefits may vary by country and role. You’ve read a little about us – now it’s over to you! If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day. It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great. Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets. Fastmarkets' data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 700 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Bulgaria, Finland and beyond.