Growth Marketing Manager | B2B

Job description

## **At Nord Security’s B2B team, we build cybersecurity products that enable businesses to protect themselves and their data.** From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world. **Your impact?** Empowering businesses everywhere to keep their people, systems, and data safe. [**Key qualities and behaviors of a successful leader at Nord Security**](https://nordsecurity.com/leadership) ## **Main Responsibilities** - Take ownership of customer acquisition performance within your assigned channel or product scope — from planning through execution, optimization, and reporting; - Own end-to-end execution of user acquisition campaigns across paid media, paid partnerships, and other relevant marketing channels, including budget management, performance optimization, and measurement; - Develop and execute strategies for high-impact campaigns across paid social and VOD channels, with a strong focus on commercial outcomes; - Identify, propose, and test new strategies and tactics to improve channel performance — bringing data-backed recommendations and executing on them with speed; - Drive demand generation initiatives that contribute to category presence and unlock meaningful growth opportunities for your product area; - Manage and coach a team of specialists, providing direction, support, and accountability on daily execution and campaign quality; - Guide and support the team in running media campaigns across search, social, display, premium publisher sites, review websites, and more; - Collaborate with the Sales organization to support pipeline generation and sales enablement efforts; - Lead focused projects that test new marketing and creative approaches, and translate learnings into scalable plays; - Collaborate with Web Content Managers, UX designers, and conversion copywriters to deliver high-performing ads, landing pages, and campaign assets; ## **Core Requirements** - 4+ years of experience in growth or performance marketing, ideally in a SaaS or B2B environment; - Proven track record of driving user acquisition, with a solid understanding of retention mechanics and customer LTV; - Strong leadership and communication skills — able to manage a team while staying close to execution; - Analytical mindset and data-driven approach to decision making; - Experience working cross-functionally across marketing, sales, and product teams - Hands-on expertise in at least one core channel: Paid Media, SEO, or Affiliate/Partnerships; - Familiarity with digital marketing tools such as Salesforce, HubSpot, or similar platforms; ## **What We Offer** - **Sharpen your edge:** training, mentorship, and room to grow — always. - **Take the time you need:** extra vacation days, sick days, and time off when life calls. - **Get premium healthcare:** private health insurance in Lithuania and Poland — fully covered. - **Protect your peace:** enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings. - **Own your fitness:** in-house gyms, sport cards, online workouts, and personal guidance — on us. - **Pack your bags for workation:** experience our company-wide trip abroad to the fullest. - **Work from anywhere:** work from wherever keeps you in the zone. - **Celebrate your milestones:** birthdays, weddings, and new family members — all deserve a gift. - **Parent with ease:** children’s summer camps and flexibility around the schedule — because parenting never pauses. - **Join the party:** team building and company events people talk about for months. - **Unlock Cyber City:** coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy. *Kindly refer to our* [*Privacy Notice for Recruitment Candidates*](https://drive.google.com/file/d/1b2tV684_SYV1jQ4kuf91cnzrRBk3ef-5/view) *for comprehensive information regarding our data handling procedures throughout recruitment processes.* *We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.* *By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.* *If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at* [*privacy@nordaccount.com*](mailto:privacy@nordaccount.com)*. Should you prefer to opt out of the automated evaluation, please submit your application directly to* [*career@nordsec.com*](mailto:career@nordsec.com)*.*