Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members that help prevent falls, reduce musculoskeletal pain, and increase physical activity levels. Innovative Medicare plans rely on Bold to deliver engaging, clinically sound exercise programs that members love to use and that achieve significant health outcomes. Bold is backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures.
Overview
Bold is on a mission to close the gap between healthspan and lifespan for older adults -- we're changing the narrative around aging and helping people live healthier, longer lives.
We are at an exciting stage of growth, as we expand to serve more Medicare members and build out our clinical services. We are looking to bring on a growth-oriented superstar to build and scale Bold’s content flywheel, find the topics that matter to older adults, make Bold easy to find, and write in a way that connects and resonates with a Medicare member navigating health decisions. This person will strategically deploy content across the member journey, including acquisition (SEO) and lifecycle content.
What You'll Own
Organic Growth
- Take a creative, bold, exciting approach to growth — we’re building a 100-year company that seeks to be the preeminent lifestyle brand for older people. Every touchpoint you create ladders up to that goal.
- Design and run tests across social, search, and other channels that help Bold reach new audiences and grow our membership.
- Find new ways to utilize Bold’s enormous content library and develop new content properties both on- and off-platform that can grow Bold’s audience and market share
SEO and AEO
- Own keyword and topic research and build the content roadmap, finding the high-intent, high-opportunity topics that matter to older adults
- Lead on-page and technical SEO: structure, internal linking, CTAs, schema, and page performance
- Stand up an AEO and LLM visibility practice so Bold surfaces in AI Overviews and across LLM-driven discovery, growing quickly with this evolving channel
- Set baselines and own reporting across organic traffic, rankings, AI visibility, and conversion, then double down on what works
- Direct in-house and freelance writers to scale content output without losing voice or quality
Content and Copywriting
- Build a content feedback loop between acquisition and retention: use engagement signals from existing members to inform what gets written, and use content to keep members active and progressing toward their goals
- Create content that compounds across the full member lifecycle, not just top-of-funnel acquisition
- Write and edit clear, warm, trustworthy content for a 65+ audience across blog, landing pages, and member-facing touchpoints
- Own organic social as an extension of the organic engine, growing reach and pulling the right audiences into the funnel
Product Marketing
- Help frame what Bold is and who it is for as the product evolves, including the clinic, the fitness program, and the companion care offering
- Own key web pages and positioning assets, keeping them accurate and compelling as the product and audience deepen
- Translate clinical and product complexity into clear, warm, benefit-driven language that resonates with a Medicare-age audience
What We're Looking For
Must-Haves:
- Exceptional writer: You write genuinely well. Not just clean and correct, but warm, clear, and built for a reader who is 65+ and navigating a health decision.
- Hands-on SEO operator: Fluent in keyword research, search intent, and on-page optimization. You know how to make a piece rank and how to build a content engine that compounds over time, not just a calendar of posts.
- Systems thinker: You treat content as a repeatable engine. You can connect any piece to a funnel stage, a retention goal, or a metric. You think about feedback loops, not one-off campaigns.
- Self-sufficient operator: You take a goal, build a plan, and run with it.
- 3-5 years of experience in content marketing, SEO, or growth marketing, with results you can point to.
- Comfortable with data: You set baselines, read traffic and conversion numbers, and know what to double down on. You are not a data scientist, but you are not afraid of a dashboard.
What Makes You Great For The Role
- You have written for someone making a health decision and you know how different that is. You understand that a 68-year-old deciding whether to try a new pain exercise program needs warmth, clarity, and proof before they trust you
- Awareness of AEO and LLM visibility; you’ve been thinking about how brands show up in AI Overviews and answer engines
- Experience supporting GTM launches, partnership marketing, or channel-specific campaigns
- You have built something from scratch on your own time (blog, newsletter, social audience) and can speak to its growth
- You use AI to move faster, not to think less. You know the difference between a draft that needs your judgment and one that is ready to go, and you never let a tool make your writing sound like everyone else's.
Interested? Great! Here’s what you should know:
At Bold we know that our people are indispensable to achieving our mission, and we are building an inclusive environment that enables everyone to do their best work. In that spirit, we deliberately hire people from all walks of life — including, but not limited to, race, gender identity, sexual orientation and disability status. If you’re motivated by our mission and eager to contribute to our team and culture, we’d love to hear from you.
Reports to: Director of Member Engagement
Type: Full-time
Location: Los Angeles preferred (hybrid); open to LA-adjacent
Compensation
We’re committed to an inclusive, consistent, and equitable approach to compensation and anticipate that this position will earn between $100k-$115k. The exact salary will depend on the relevant and transferable experience you bring to the role.
