Growth Marketing Manager (Japanese speaker)

Job description

[ Growth Marketing Manager] Growth Marketing Manager (Seoul/Japanese speaker) Role Summary As a Growth Marketing Manager for primarily the Japanese markets, you will work together with our global Growth team and be responsible for growing our brand awareness and generating leads and website conversions in these local markets. We are looking for a driven and hungry Growth Marketing Manager with a broad skill-set in online and offline marketing, and a proven track record of successfully driving growth for a SaaS solution in Japan, and Korea. You will work from our head office in Seoul, South Korea. *Official job title is "Marketing Manager" Responsibilities Full‑Funnel Campaign Strategy & Execution Led end-to-end campaign strategy and execution across Korea and Japan, seamlessly blending digital and offline channels—social, email, ads, webinars, offline events—for consistent storytelling and smooth prospect progression. Developed localized assets, including emails, landing pages, ads, and social posts, and integrated CRM systems to streamline lead capture and reporting processes. Social Media & Channel Marketing Manage and orchestrate marketing across owned channels, including X (Twitter), LinkedIn, Facebook, Instagram, handling both organic editorial and paid campaigns. This includes content calendar planning, community engagement, ad optimization, and aligning regional content with global brand voice. Localization & Cultural Adaptation Localize global campaigns through language adaptation (Korean, Japanese, English), culturally relevant visuals, and tailored messaging. Coordinate co-marketing initiatives with local reseller partners, influencers, (design) agencies, and on-ground activations. Performance Analytics & Continuous Optimization Define and track key metrics (lead volume, CAC, conversion rates, ROI), conduct analysis, deliver results to stakeholders, and optimize campaigns for improved effectiveness and constantly share the insights with marketing and sales teams. Cross-Functional & Stakeholder Collaboration Partner across global Marketing, DesignStrategy, Creative Technologies and Sales teams to align on strategy, content creation, prospecting plans, and lead handoff mechanisms. Requirements Must-Have Proven track record (3+ years) of growth marketing campaigns in a SaaS company or other relevant business Must be fluent in Korean, Japanese (writing and verbal). Experience of digital marketing activities (including email, social media, content, paid ads, webinars). Experience of online and offline event marketing (including organizing and facilitating events, collaborations with vendors and thought leaders). Ambitious, driven and outgoing, as this role includes interacting and meeting with our customers through webinars, social media and online communities, as well offline on e.g. events. Ability to both strategize and execute marketing campaigns and initiatives. Location: Based in Seoul, South Korea. Additional Qualifications (Plus) Growth Mindset: Experience working with Product‑Led Growth (PLG) strategies in B2B/Enterprise SaaS environments. Startup Agility: Proven ability operating in fast-paced startup environments , particularly in SaaS / tech contexts. Global & Collaborative: Experience working in global companies with international teams , enabling seamless collaboration across cultures and time zones. Vertical Markets: Experience targeting verticals such as automotive, high-tech, IoT, MedTech, and robotics — aligning with ProtoPie’s global customer base across these industries. MarTech & Social Tools Expertise: Hands-on proficiency with social media platforms and marketing technologies such as Salesforce , Drip , along with collaboration tools like Slack and Jira. How We Work Team ProtoPie Works with 5 Company Values 1. Autonomy & Responsibility We respect everyone’s autonomy while taking responsibility for freedom and for judgment between right and wrong for the company. 2. Communication & Trust We share information, communicate transparently, and build trust with our colleagues and customers. 3. Integrity We draw a line between personal and professional lives and work with high moral standards. 4. Global Citizenship We respect each cultural trait and always consider the global market in work. 5. Team Player We collaborate with colleagues, help others actively, and respect others' professionalism and authority. Benefits 1. Welcome Awards For new joiners, we support KRW 1,000,000(JPY 109,360) for buying personal peripherals and items for better work efficiency. Desk, Chair, Tablet PC, Mobile, Smartwatch, etc. 2. Education Benefits We believe that members’ growth and happiness lead to the team’s growth. We support members in buying books and taking classes they want: language, instrument, anything you want to learn. 3. Healthcare Benefits We understand that our people can bring their best selves to work when they and their families are taken care of. Medical check-ups, Gym, Physical activities, Vision care, Medical treatment(pets included) 4. Internet & Communication Benefits We support internet and mobile expenses to enrich our remote working environment. 5. Congratulations & Condolences We support members’ life events both in joy and in sorrow. Working Arrangement Flexible working hours (generally from 10 AM to 7 PM KST). Full-time position (during the first 3 months—the probation period, the employee will receive 100% of their salary). Seoul Head Office: Gangnam, Seoul, South Korea (Near Shinnonhyun Station) Hiring Process Submit resume or CV > 1st Interview > 2nd/Final Interview > decision and negotiation. Interview process may be slightly changed depends on the position. All interviews will be conducted online via zoom. Employment will be terminated if you are found to have falsified information on your resume and portfolio. If you have any questions, please feel free to reach us at [About StudioXID] ProtoPie is the easiest interactive prototyping tool for all digital products. Designers can turn their UI/UX design ideas into highly interactive prototypes for mobile, desktop, web, all the way to IoT and beyond. They can explore, validate, and test design solutions and ideas by creating very realistic, production-like prototypes without code and without the help of engineers. ProtoPie is widely used by various companies all over the world across many industries, e.g., Google, Microsoft, Meta, Nintendo, BMW, Samsung, Tencent, Reddit, Bytedance, and Disney. Plus, ProtoPie won no.1 Advanced Prototyping tool in the UX Tools 2022 Design Tools Survey.