Growth Marketing Manager (m/f/d)

Job description

**A career driven by you.** Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving **B2B marketplace** where **growth marketing**, **demand generation**, and **data-driven campaigns** directly impact business growth. For a career where you can turn data into action and see your campaigns move key funnel metrics, join our international community. **Why this role is unique** - Key role in **growth marketing** across the full **customer lifecycle** - Ownership of **end-to-end campaigns** from acquisition to retention - Direct impact on **funnel performance**, **product usage**, and revenue - Strong focus on **data-driven decision-making** and experimentation - Part of a **lean, high-performing team** **What you’ll do** - Own **buyer lifecycle strategy** across acquisition, activation, and retention - Execute **multi-channel campaigns** across email, paid, content, and events - Build and optimise **customer journeys**, onboarding flows, and win-back programmes - Define **target audiences**, messaging, and campaign concepts - Collaborate with **Sales**, **Content**, **Design**, and **RevOps** - Run **A/B tests** across messaging, channels, and timing - Track **KPIs** and optimise performance across the funnel - Work with data teams to ensure **reporting and attribution accuracy** - Automate lifecycle communication using **HubSpot** and similar tools - Identify opportunities to improve performance through **automation and AI** **What you’ll bring** - 4+ years of experience in **growth marketing**, **demand generation**, or lifecycle marketing - Strong track record in **performance-driven campaigns** - Experience with **marketing automation** and **CRM tools** (HubSpot preferred) - Comfort working with **data, dashboards, and experimentation** - Strong **project management** and ability to manage multiple campaigns - Experience collaborating across **cross-functional teams** - Excellent **Danish** and **English communication skills** **Nice to have** - Experience in **B2B, SaaS, or marketplace environments** - Experience with **paid channels** or in-product messaging - Familiarity with **AI tools** in marketing workflows - Additional language skills such as **German** **A culture of growth** We offer an environment where you can take ownership, experiment, and contribute to a business that is continuously evolving. **For a career where you can drive our business and shape your future, apply now.**