Growth Marketing Manager - TV

Job description

**ABOUT ROCKET MONEY 🔮** Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey. Please note: We strongly encourage team members to be in office 1-2 days per week, though there is no formal in-office requirement. **ABOUT THE ROLE 🤹‍♀️** Reporting to the Director of Growth, this role is responsible for executing Rocket Money's TV acquisition strategy across Linear and Streaming TV. You will own the day-to-day execution, analysis, and optimization of our TV media buying, turning strategy into results. You'll partner closely with the Director of Growth and cross-functional teams to sharpen measurement, test new tactics, and continuously improve performance. This is an opportunity to make an immediate, measurable impact on Rocket Money's growth. We are in a hyper-growth phase and expanding how we think about TV, from a performance-first engine toward a blended performance and brand strategy. In this role, you'll help accelerate velocity, unlock new scale, and raise the bar for how we approach growth marketing. **IN THIS ROLE, YOU'LL:** - **Drive TV Channel Performance:** Own day-to-day media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV, ensuring we consistently hit CPA, CAC, and ROAS targets. - **Optimize Spend For Efficiency and Impact:** Identify high-potential pockets, apply repeatable playbooks, and scale winning tactics across networks and publishers. - **Manage Budget and Forecasting:** Own weekly pacing and forecasting for TV, monitor spend effectiveness and ROAS, and surface findings with actionable recommendations. - **Analyze and Optimize Relentlessly:** Dive deep into campaign performance data to surface insights, identify winning networks, publishers, and formats, and translate learnings into actionable optimizations. - **Design and Run Experiments:** Execute a structured testing roadmap for TV, developing clear hypotheses and success criteria for individual tests and translating results into actionable learnings. - **Treat Creative As A Performance Lever:** Partner with the Creative team to brief, test, and iterate on TV creative, and turn testing insights into a stronger, higher-performing creative library. - **Manage Agency and Vendor Partners:** Work closely with our TV buying and measurement partners to plan, execute, and optimize campaigns, holding them to a high bar. - **Strengthen Measurement:** Collaborate with Data, Product, Engineering, and CRM to improve attribution, unlock growth levers, and ensure data quality across campaigns. - **Communicate Performance and Insights:** Contribute to regular reporting on TV channel performance, sharing key wins, learnings, and recommendations with leadership and cross-functional stakeholders. - **Improve Systems and Processes:** Contribute to Rocket Money's culture of curiosity by identifying opportunities to streamline workflows, enhance tracking, and build scalable processes as the TV program continues to grow. - **Stay Ahead of the Space:** Track industry trends, identify first-to-market opportunities, and share learnings across the team. - **Ensure Brand Safety and Compliance:** Uphold brand safety, regulatory compliance, and privacy standards in all media activity; collaborate with Legal/Compliance as needed. **ABOUT YOU 🦄** - 4+ years of experience in TV media buying at a high growth consumer company, startup, or agency, with hands-on experience across Linear and/or Streaming/CTV. - Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance. - Ability to turn data and experiment results into clear recommendations and action. - Experience coordinating across internal teams and external partners or agencies. - A holistic view of the marketing funnel and an understanding of the role each channel plays. - Comfortable operating in ambiguous environments and making fast decisions with imperfect information. - Familiarity with TV measurement approaches like incrementality testing, media mix modeling, and attribution, and how to apply findings to channel strategy. Bonus points if you've worked with Haus. - Naturally curious with a strong inclination to question assumptions and validate ideas through data and experimentation. - Advanced proficiency in Excel. Experience with Looker or similar analytics tools is a plus. **WE OFFER 💫** - Health, Dental & Vision Plans - Life Insurance - Long/Short Term Disability - Competitive Pay - 401k Matching - Team Member Stock Purchasing Program (TMSPP) - [Learning & Development Opportunities](https://www.myrocketcareer.com/working-here/training-and-development/) - Tuition Reimbursement - Unlimited PTO - Daily Lunch, Snacks & Coffee *(in-office only)* - Commuter benefits *(in-office only)* Additional information: Salary range of $115,000 - $140,000 + bonus + benefits, based on job-related knowledge, skills, and experience. Base pay offered may vary depending on job-related knowledge, skill, and experience. *This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.* *The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.*