Growth Marketing Partner

Job description

About the role As a Growth Marketing Partner, you will sit in the Marketing team and be responsible for building and maintaining the Tecknuovo brand to support both revenue growth and talent attraction. Reporting to the Commercial Director, you will combine hands-on campaign delivery with commercial and recruitment marketing, developing the channels, content, events and partnerships that strengthen our market position, generate demand and help attract prospective candidates. Working closely with Commercial, Engagement, Delivery and People teams, you will turn business and hiring priorities into clear, targeted activity and consistent messaging. You will also coordinate PR, digital and creative partners, using campaign, website and CRM data to recommend improvements and demonstrate contribution to pipeline, brand awareness and recruitment outcomes. Key responsibilities Develop and deliver an integrated marketing plan aligned with Tecknuovo’s commercial, brand and recruitment priorities, with clear audiences, budgets, measures and delivery timelines. Plan and execute multi-channel campaigns that build awareness, generate and nurture demand, and support priority accounts, sectors and public sector frameworks in partnership with Commercial and Engagement teams. Own the day-to-day application and continuous improvement of the Tecknuovo brand, messaging and value propositions across the website, social channels, sales collateral, case studies, campaigns and recruitment materials. Partner with the People and recruitment teams to strengthen Tecknuovo’s employer brand and support hiring activity through careers content, employee stories, targeted talent campaigns and recruitment events. Create, commission and quality-assure content and public-facing materials, ensuring claims, client references and case studies are accurate, on brand and compliant with procurement, security, confidentiality and advertising requirements. Act as the day-to-day contact for agencies in scope and external providers—including website, marketing, design, content and production partners—setting clear briefs, managing budgets and timelines, and holding suppliers accountable for quality and results. Identify and assess relevant industry, client and recruitment events for Tecknuovo to attend as a visitor, exhibitor or sponsor; recommend where to invest and coordinate participation, promotion, lead capture and follow-up. Develop and deliver Tecknuovo-hosted events and experiences—including roundtables, webinars, meet-ups and recruitment events—from concept and audience development through logistics, promotion, delivery and post-event evaluation. Measure and report on marketing performance using CRM, website, campaign and channel data, providing clear insight on engagement, cost per lead, conversion, marketing-sourced pipeline, brand visibility and recruitment campaign effectiveness. Improve the marketing technology and data foundations that enable effective delivery, including CRM, marketing automation and website analytics, while supporting framework re-accreditation, tender submissions and other priority corporate initiatives as required. Who you are and how you’ll make an impact Experience in growth marketing, demand generation and business development, or marketing business partnering, ideally within a consulting, professional services, or technology environment selling into public sector or enterprise clients, where pipeline generation, brand positioning and account-based marketing are central to commercial performance. Recognised marketing qualifications (e.g. CIM, DMI) are desirable; what’s essential is a demonstrable track record of campaigns that generated measurable pipeline, conversion and commercial impact. A strong track record of partnering with non-marketing leaders, influencing decision-making through insight, analysis, and constructive challenge. A motivation and interest for self-starting activity around innovative and modern marketing practices, to include AI enablement. Experience building trusted relationships across the business, ensuring marketing is involved early in key commercial decisions, bid strategy and account planning. Your experience enables you to understand and interpret the drivers of commercial growth, including pipeline conversion, cost per lead and per opportunity, brand equity, and campaign ROI. You are comfortable managing multi-channel campaigns and content programmes at pace, using marketing analytics, CRM and automation tools to turn engagement data into clear recommendations and practical actions. You communicate confidently with senior stakeholders, translating campaign and pipeline data into commercially meaningful narratives and balancing challenge with collaboration. Your approach combines creative instinct with analytical rigour and sound judgement, allowing you to identify opportunities, manage reputational risk and support better business outcomes. Experience with public sector marketing (framework positioning, bid and tender support), CRM platforms, marketing automation, website analytics and content or creative production will help you contribute effectively in this environment. A day in the life A typical day might begin with reviewing campaign performance, pipeline conversion and website or content engagement data, using CRM, marketing automation and analytics information to identify emerging trends and areas requiring attention. You may meet with Commercial and Engagement leaders to discuss account and framework priorities, challenge assumptions within campaign plans, and provide recommendations on messaging, channel mix or lead-scoring decisions. You may finish the day working with a partner to create a rapid one pager case study to support a sales conversation. Explore our Culture and Values in action Equal Opportunities At Tecknuovo, we’re committed to creating an inclusive, barrier-free recruitment process and working environment for everyone. We want all candidates to have the best possible opportunity to succeed throughout their application. As a Disability Confident Committed employer, we actively encourage conversations about reasonable adjustments and will invite shortlisted candidates to share any adjustments they may need during the recruitment process.