Growth Marketing Senior Associate

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a Growth Marketing Senior Associate, you'll bring high-impact digital campaigns to life across key acquisition and retention moments. You'll play an integral role on the Growth Marketing team, developing media strategies, managing campaigns, and using performance insights to uncover opportunities for growth. Working across teams, you'll help shape compelling campaigns that reach the right audience and support our broader marketing goals. What You'll Do Develop digital media buying strategies across paid social, programmatic, and paid search channels to support acquisition and retention goals. Launch and optimize new customer acquisition campaigns across digital channels, using performance data to drive key performance indicators and broader Growth Marketing goals. Design and execute A/B tests to uncover insights that improve campaign performance and inform future strategies. Develop new advertising concepts and work across Creative, Brand, Marketing, and Operations teams to bring compelling campaigns to market. Analyze campaign performance alongside the Marketing Analytics team, translating data into actionable insights and recommendations for continued optimization. Manage the creative workflow and delivery for critical acquisition and retention moments, keeping cross-functional teams aligned on priorities and timelines. Lead day-to-day communication with external agencies and advertising partners to drive execution and campaign performance. What You'll Bring Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related field. At least 2 years of experience in digital marketing. Experience with digital media optimization, including A/B testing, analyzing media performance, and working with automated or manual bidding approaches. A strong understanding of digital advertising inventory, platforms, and media buying best practices. Strong organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines in a fast-paced environment. Proficiency with artificial intelligence tools, including Claude. The ability to work from 11 a.m. to 8 p.m. Bulgarian time. Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.