Growth Marketing Specialist

Job description

We are looking for a Growth/Go-To-Market Specialist to join our Marketing team (Ha Noi based) and help us bring SmartDev's services and solutions to clearly defined target markets. The role will focus primarily on ICP-driven GTM campaigns and demand-generation activities, working closely with SDR/BDM teams, Subject Matter Experts, and other internal and external stakeholders. You will support Inbound activities where relevant, but the core of your role will be to understand who we want to reach, what problems they have, which SmartDev solution addresses those problems, and how we can build focused campaigns to engage them. This is a hands-on role with ownership of assigned campaigns and projects. We are looking for someone who is confident, proactive, organised, and comfortable working with experts and different stakeholders in the company and group. 1. ICP & GTM Campaigns Support the development and execution of GTM campaigns around specific ICPs, industries, business problems, and SmartDev solutions. Work with Sales/BDM, and Subject Matter Experts to understand target audiences and develop relevant campaign approaches. Translate SmartDev's technology capabilities into clear, business-focused propositions and campaign messages. Coordinate campaign activities across relevant channels, including outbound, LinkedIn, email, webinars, events, and supporting content. Take ownership of assigned campaigns from planning → coordination → execution → reporting. Monitor campaign performance and contribute ideas to improve engagement and lead generation. 2. Outbound & Sales/BDM Collaboration Work closely with the SDR/BDM team to support targeted outbound activities. Help develop outreach assets and supporting materials. Coordinate with Sales/BDM to ensure campaigns are aligned with target accounts, ICPs, and business priorities. Support the connection between marketing activities and sales opportunities. 3. SME & Expert-Led Activities Work directly with internal and external Subject Matter Experts to bring technical expertise into GTM campaigns. Identify and develop opportunities for webinars, podcasts, expert interviews, and thought leadership that support specific campaigns or solutions. Coordinate with SMEs from topic development through some parts of execution and promotion. Turn expert discussions into relevant campaign and marketing assets with support from the wider Content team. 4. Inbound Marketing Support Support the wider Marketing team with inbound activities related to specific GTM campaigns and ICPs. Work with the Content team to provide campaign direction, target audience insights, messaging, and SME input. Ensure campaign-specific content is aligned with the relevant ICP, business problem, and solution. 5. Tools & AI-Enabled Workflow Use relevant marketing, prospecting, campaign, and productivity tools to execute GTM activities effectively. Use AI tools for research, campaign preparation, content ideation, personalisation, and analysis. Continuously explore practical ways to make GTM execution faster and more effective. 2–3 years of experience in B2B Marketing, Go-To-Market, Demand Generation, Campaign Marketing, or a related role. Experience working with global/international markets, preferably in technology, IT services, SaaS, AI, fintech, or consulting. Strong written and spoken English. Familiarity with CRM, prospecting, marketing automation, or campaign tools (HubSpot, Apollo, LinkedIn Sales Navigator, Lemlist, Instantly, Clay, or similar tools) Strong communication and project coordination skills. Confident working directly with SMEs, Sales/BD teams, and other stakeholders. Proactive working style with the ability to take ownership of assigned projects. Ability to build and apply Claude Skills or similar LLM-based workflow automations to improve marketing productivity and automate repetitive tasks Nice to Have Experience in B2B technology / IT services. Experience supporting outbound or account-based campaigns. Experience organising webinars, podcasts, events, or other expert-led activities. Experience coordinating small projects or working groups. Interest in AI and emerging technologies. Comfortable learning and using marketing and AI tools. The Person We're Looking For Confident — comfortable approaching technical experts, Sales/BD teams, and other stakeholders. Proactive — able to take an objective and figure out the next steps rather than waiting for detailed instructions. Commercially curious — interested in understanding who we are targeting, what they need, and how our solutions can help, not just producing marketing materials. Collaborative — able to work across Marketing, Sales/BD, technical teams, and external experts. Resourceful — willing to learn new tools and use AI to find better and faster ways to execute. BENEFITS: International working environment with AI-driven strategic direction. 20 days of annual leave – Hybrid working mode. Premium healthcare package with PVI and comprehensive annual health check-ups Competitive salary & 13th salary bonus Lunch allowance to fuel your productivity. Engaging company culture with fun activities Global collaboration – Work with both Vietnamese and international colleagues. If you already have some experience in B2B Marketing or GTM and want to take the next step into more ownership, more exposure to global markets, and more direct involvement in selling technology solutions, we'd love to hear from you. Join SmartDev and help us take focused AI and technology solutions to the global market. SmartDev is an AI-powered software development company headquartered in Vietnam, part of the Verysell Group. We help global businesses deliver faster and build smarter — combining AI-driven development practices with deep expertise across fintech, healthcare, retail, and enterprise technology . Our team of engineers, architects, and AI specialists works across the full stack: from custom software and cloud solutions to generative AI, MLOps, and intelligent automation. At SmartDev, we believe that great architecture and AI-first thinking are a competitive advantage — and we build our teams accordingly. The company is at a pivotal point in our journey: transitioning from a pure IT outsourcing provider to an AI-enabled solutions partner . We have over 200 talented employees working both on-site and remote/hybrid at locations: Hanoi: Zodiac building, 19 Duy Tan Street, Dich Vong Hau ward, Cau Giay District, Hanoi Danang: 81 Quang Trung, Hai Chau 1 ward, Hai Chau District, Danang