Growth Marketing Specialist

Job description

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols. We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus). **\*A select number of positions require full-time in office attendance\*** As our Growth Marketing Specialist, you will be responsible for driving user acquisition and conversion for our new telehealth product. You will own the entire customer journey—from media buying and traffic acquisition through landing page optimization and sign-up conversion—while strategically leveraging traffic from our existing product ecosystem. The ideal candidate has a strong grasp of performance marketing, brand positioning, and conversion optimization across mainstream traffic sources. **What you'll be doing:** - Develop and execute media buying strategies across mainstream traffic sources to drive qualified traffic to our telehealth product. - Create compelling ad creatives and copy that effectively communicate our brand value proposition and drive click-through rates. - Leverage existing product traffic through strategic cross-promotion and funnel optimization techniques. - Design and optimize landing pages and conversion funnels to maximize sign-up rates from acquired traffic. - Analyze campaign performance data to optimize targeting, creative, and conversion metrics. - Collaborate with brand and creative teams to ensure consistent messaging across all touchpoints. - A/B test ad formats, landing page elements, and user flows to continuously improve conversion rates. - Monitor and report on key performance metrics including CAC, conversion rates, and ROI. **What you'll need to be successful:** **Must Haves:** - 5+ years of experience in performance marketing, growth marketing, or digital acquisition roles. - Bachelor’s degree in marketing, business, or related field, or equivalent professional experience. - Proven experience with mainstream media buying platforms (Facebook, Google, native networks, etc.). - Strong track record of driving user acquisition and optimizing conversion funnels for digital products. - Deep understanding of conversion rate optimization, landing page design, and user experience principles. - Strong analytical and problem-solving skills with proficiency in analytics tools (Google Analytics, attribution platforms, etc.) and proven ability to make data-driven decisions with attention to detail. - Experience with brand positioning and creative development for performance campaigns. **Nice to Haves:** - Experience with telehealth, healthcare technology, or other regulated industry marketing preferred; subscription-based product experience a plus. - Knowledge of compliance requirements for healthcare marketing (HIPAA, FDA guidelines). **As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees** **In this role you may be exposed to adult content**