Growth Marketing Specialist

Job description

What you’ll be doing We're looking for a hands-on, highly adaptable, and execution-driven Growth Marketing Specialist to drive growth across the Publift and carsales portfolio of Ad Tech solutions for publishers. We deliver technology, monetisation, and ad operations solutions to enterprise and mid-market publishers globally. In this role, you'll sit at the intersection of marketing and sales, translating strategic positioning into targeted go-to-market initiatives, campaigns, and growth programs that generate pipeline, strengthen publisher relationships, and drive revenue outcomes. Support the development and execution of marketing strategies for new and existing products. Drive marketing initiatives across the full funnel, from brand awareness and lead generation through to conversion and growth. Build and execute targeted go-to-market programs, sales enablement initiatives, and integrated campaigns that engage and convert enterprise and SME publishers into long-term partners. Activate and optimise key growth channels including events, email marketing and automation, partnerships, content marketing, paid media, and account-based marketing initiatives. Analyse campaign performance, generate insights, and continuously optimise activity to maximise pipeline and commercial impact. Own initiatives end-to-end, taking ideas from strategy through to execution and measurement. Build, launch, and manage campaigns directly, working in a lean and agile environment. Adapt quickly to changing priorities, balancing strategic growth initiatives with operational execution. Operate with speed, resourcefulness, and independence while collaborating effectively across marketing, sales, product, and commercial teams. What we’re looking for 3-5 years in B2B GTM, marketing operations or growth marketing Experience in adtech, media, publishing, or B2B SaaS Proven track record driving pipeline and revenue, while also being comfortable building top-of-funnel awareness. Experience working with enterprise and or mid-market customers Strong execution skills with the ability to both plan and deliver Comfortable operating in a lean, fast moving environment A self-starter who is naturally curious and comfortable prioritising competing tasks in a fast-paced environment. Strong stakeholder management skills are a must. Experience marketing to digital publishers or media companies is highly regarded Understanding of digital advertising ecosystem and digital publisher business models is highly regarded We know not everyone will meet every requirement, and that’s okay. If you’re excited about the role and believe you can make a difference, we’d love to hear from you. A few other things we want you to know... As an equal opportunity employer, Publift welcomes applications from individuals of all backgrounds, identities, abilities, and life experiences. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported If you have a disability or require adjustments to participate fully in the recruitment process, please let us know-we’re here to support you. We understand the importance of work-life balance and offer flexible working arrangements, including part-time options. If you’d like to explore this, just ask during the process. We’re also a proud Circle Back Initiative employer, which means we commit to responding to every applicant. Successful candidates joining the team will need to complete a National Police Record check and must have full-time Australian working rights. So come and join us - because every role contributes something meaningful as we embark on this exciting journey of growth and innovation. Are you ready to shape the future of Digital Advertising? Publift is a dynamic Adtech company dedicated to empowering online publishers and websites to maximize their revenue from display ads. We are passionate about driving publisher growth and have an amazing team committed to this mission. We empower publishers to feel safe and thrive for a long time. Fueled by recent enhancements in our sales capacity and product development efforts, Publift has experienced exciting growth since our inception. We will continue to grow, and we continue to evolve-and we’re committed to taking innovative steps to get there. Founded in 2015, we have a diverse team of Pub-lifters, growing to over 70 people across three countries! When it comes to your career, we want to offer meaningful opportunities that empower you to make a lasting impact. But for that to happen, we strive to feel small-small enough to stay agile, learn across teams, and connect authentically with each other. We embrace hybrid working-combining the flexibility of remote work with the energy and connection of in-person collaboration. We champion flexibility and offer a range of policies and leave options to support your wellbeing. What’s on offer: Recognition as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace, a WORK180 endorsed employer. A highly engaged, collaborative team where you’ll learn from exceptional talent. 24 weeks paid parental leave for primary caregivers, four weeks for secondary caregivers, and six weeks paid gender-affirming care leave. Continuous learning opportunities, and wellbeing initiatives that support your mental, emotional, and physical health.