Growth Marketing Specialist

Job description

About the Role The Growth Marketing Specialist will support demand generation, sales enablement, marketing performance, and day-to-day marketing operations. You will help run paid media campaigns, build prospect lists, conduct market research, track funnel performance, support lead nurture programs, and help surface insights that support growth across the business. We're looking for a versatile generalist, someone comfortable moving between different tools and tasks and who can pick up new skills quickly, rather than a narrow specialist in just one area. This is a hands-on role for someone who is equally comfortable working in spreadsheets, CRM systems, advertising platforms, reporting dashboards, and modern AI tools. As an AI-first organization, we're looking for someone who actively incorporates AI into their daily workflows and understands how modern AI tools can enhance research, content development, analysis, reporting, and business operations. Key Responsibilities Growth Marketing & Demand Generation Support execution and optimization of paid advertising campaigns across LinkedIn, Meta, Google, and other channels Monitor campaign performance and identify opportunities to improve CTR, CPC, CPL, and conversion rates Assist in developing landing pages, lead magnets, and conversion-focused marketing initiatives Support organic and paid growth initiatives across multiple channels Lead Generation & Sales Support Build targeted prospect lists aligned with Ideal Customer Profiles (ICP) Research companies, decision-makers, and market opportunities Support outbound sales initiatives through list development and data enrichment Maintain CRM data quality and assist with pipeline management activities Support the sales team in identifying target accounts and growth opportunities Email Marketing & Lead Nurture Build and optimize email nurture sequences for prospects and customers Support lead scoring, segmentation, and lifecycle marketing programs Analyze email performance and recommend improvements to engagement and conversion metrics Market Research & Competitive Intelligence Conduct research on target industries, competitors, and market trends Monitor competitor messaging, positioning, pricing, and product developments Develop competitive intelligence reports to support sales and marketing strategy Reporting & Analytics Develop weekly, monthly, and quarterly performance reports Analyze marketing, website, pipeline, and revenue performance Help identify growth opportunities and areas of funnel leakage Support recommendations to improve conversion rates and customer acquisition Track and report on key SaaS growth metrics including: Website traffic, Lead generation, MQL conversion rates, Pipeline creation, Customer acquisition, and Self-serve product performance AI-Powered Marketing Operations Leverage AI tools to accelerate research, reporting, content creation, analysis, and campaign execution Use tools such as Claude, ChatGPT, Gemini, Perplexity, and other AI platforms to improve productivity and decision making Build repeatable AI-assisted workflows for marketing, sales, and reporting activities Utilize AI to synthesize large volumes of information into actionable insights and recommendations Continuously explore new AI tools and techniques that improve efficiency, accuracy, and output quality Qualifications Required 2-4 years of experience in growth marketing, demand generation, marketing analytics, business operations, or a related role Experience managing or supporting paid advertising campaigns Experienced in setting up tags, triggers, and events in Google Tag Manager Strong analytical and reporting skills Experience with CRM platforms such as HubSpot or Salesforce Experience building email marketing and lead nurture campaigns Strong research and data analysis capabilities Excellent written and verbal communication skills Highly organized with strong attention to detail Daily user of AI tools such as Claude, ChatGPT, Gemini, Perplexity, or similar platforms Understanding of prompt engineering and AI-assisted workflows Nice to have Background in SaaS, MarTech, AdTech, creator economy, affiliate marketing, or e-commerce environments Experience developing lead nurture programs, lifecycle marketing strategies, and marketing automation initiatives that improve engagement and conversion Experience supporting sales teams with pipeline growth and account-based targeting initiatives Experience turning marketing, sales, and revenue data into clear reports and actionable insights Familiarity with workflow automation and process optimization using tools such as Zapier, Make, N8N, or similar platforms Compensation We offer a starting annual salary of $68,000 – $80,000 CAD Total compensation includes salary, bonus, benefits, and other perks