Growth Marketing Specialist, Influencer Partnerships

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a Growth Marketing Specialist, Influencer Partnerships, you’ll help drive strategic growth across our creator marketing initiatives, with a focus on the iGaming and Lottery businesses. You’ll shape and execute full-funnel campaigns that connect creators with audiences in authentic ways while driving awareness, engagement, and customer acquisition. Partnering across Marketing, Creative, Analytics, Legal, Compliance, and external agencies, you’ll turn business priorities and performance insights into impactful creator programs. You’ll also help evolve how we approach influencer marketing by identifying emerging trends, improving campaign processes, and testing new ways to reach and engage audiences. What you’ll do Lead the strategy and execution of influencer marketing programs for our iGaming and Lottery businesses, connecting creator partnerships to broader growth objectives. Own campaigns from planning and creator selection through activation, measurement, and post-campaign analysis, ensuring programs deliver against business goals. Develop full-funnel creator programs designed to build awareness, deepen engagement, drive consideration, and support customer acquisition. Partner with Brand, Creative, Analytics, Legal, Compliance, and other Marketing teams, along with external agencies, to align stakeholders and move complex campaigns from concept to launch. Manage campaign budgets and performance tracking, using data and insights to evaluate marketing spend, identify opportunities, and improve future investment decisions. Collaborate with Analytics teams to measure campaign effectiveness, build clear performance readouts, and translate results into actionable recommendations for marketing leaders. Identify emerging creators, platform behaviors, cultural moments, and audience trends that can unlock new opportunities for our influencer marketing strategy. Improve and scale campaign workflows through stronger processes, automation, and emerging technologies that increase the effectiveness of planning, reporting, and execution. What you’ll bring A Bachelor’s Degree in Marketing, Communications, Business, Analytics, or a related field, or equivalent professional experience, with at least 5 years of experience in influencer marketing, marketing operations, or a related discipline. Proven experience developing and executing large-scale, full-funnel creator campaigns, with a deep understanding of the creator ecosystem, social media platforms, digital culture, consumer behavior, and emerging trends to drive measurable business outcomes. Experience managing significant marketing budgets, analyzing campaign performance, and using data to optimize investments and inform future strategy. Strong communication and relationship-building skills, with the ability to align cross-functional stakeholders and external partners around shared objectives, timelines, and deliverables. A proactive and adaptable approach to navigating ambiguity, managing multiple priorities, and delivering results in a fast-moving environment; experience working in a regulated industry is a plus. Curiosity about artificial intelligence and emerging technologies, with an interest in using automation and intelligent workflows to strengthen creator research, campaign operations, reporting, creative ideation, and marketing innovation. #LI-KJ1 Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role. The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.