Growth Marketing Specialist (Web-to-App Funnels)

Job description

Nanobit is a Zagreb-based mobile entertainment studio and part of Stillfront Group. For 15+ years we've built games and interactive stories played by tens of millions of people worldwide. We're now expanding into a new product category: short-form vertical drama for mobile audiences. We're building it with the same craft and audience focus that has defined our games. About the role We’re building a short-form drama app featuring AI-generated vertical series. A key part of how the product grows is web-to-app funnels: landing pages where viewers discover a story, engage, subscribe, and then continue in the app. Your job is to create, test, and optimise these funnels. The short drama category is new, the playbook is being written in real time — if you love experimenting, digging into numbers, and figuring out what makes people click, this role is for you. How will you spend your day? Creating new funnel variations daily — landing pages, offers, and paywalls Setting up and running A/B tests: launching experiments, tracking results, scaling what works Analysing funnel data to find where users drop off and why Coordinating with the marketing team on budget allocation and campaign performance Following web2app and performance marketing trends and bringing new ideas to the table What we are looking for An analytical mindset — you enjoy working with numbers and drawing conclusions from data A test-and-learn approach: you form hypotheses about what will work and validate them with data Interest in consumer psychology and what drives users to convert Ability to quickly learn new tools and technologies Team spirit and good collaboration skills Nice to have Experience with A/B testing, CRO, performance marketing, or subscription products Familiarity with analytics tools (Amplitude, Tableau) Any funnel or landing page you’ve built yourself — even as a side project, we’d love to see it What we offer A new product and the opportunity to build, test and scale our web-to-app funnels from day one Direct collaboration with the marketing, product, content and creative teams that ship the actual show — your funnels are the front door to it Additional financial benefits based on annual success, such as a Christmas bonus, Easter bonus, summer bonus, as well as referral bonuses and covered transportation expenses Work-life balance: we are dedicated to our work, but also understand the importance of flexibility, switching off and recharging. Based on that, we offer flexible working hours and a hybrid work model, with office days mandatory from Tuesday to Thursday. Each one of our teammates enjoys an hour-long lunch break and 24 days of annual leave. We sponsor your monthly Multisport membership and offer you a free annual health check-up, healthy (and not so healthy) snacks, free lunch each day when working from the office and occasional discounts on various services and products. Parents, you are included too! We got your back with kindergarten compensation and soon-to-be parents can look forward to a baby bonus!