Growth Marketing, Sr. Associate

Job description

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values. Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress Find a way - Never settle, no excuses, nothing is impossible. Just make it happen Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands. ____________________________________________________________ GROWTH MARKETING, SR. ASSOCIATE - NEW CHANNELS | ACORNS Acorns is looking for a curious, driven Growth Marketing Sr. Associate to join our team and help expand our paid acquisition channel mix. You will work closely with the Senior Paid Acquisition Manager to research, launch, and scale emerging platforms—from programmatic DSPs to community-based channels like Reddit—driving user growth across Acorns and Acorns Early. This role carries real ownership. You’ll operate with meaningful day-to-day autonomy, exercise judgment within established frameworks, and produce analysis and recommendations that shape how we invest in new channels. You’ll collaborate cross-functionally with Analytics, Creative, and channel partners to bring experiments to life and move quickly from proof of concept to scaled channel. Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA. WHAT YOU WILL DO Channel Testing & Execution - Help develop and execute a structured testing roadmap for new and emerging paid media channels, including programmatic display, Reddit, Snapchat, and other alternative platforms. - Own day-to-day campaign management across existing channels and new tests, including setup, trafficking, pacing, and ongoing optimization. - Use performance data and judgment to make in-channel optimizations, escalating broader strategic decisions to the Senior Paid Acquisition Manager as needed. - Partner with the Creative team to brief, test, and iterate on ad assets tailored to each platform and audience. Measurement & Reporting - Identify incrementality and lift study opportunities, collaborate with the Analytics team to design the test structure, and own the launch and ongoing performance monitoring of each experiment. - Track and report on key performance indicators for new and existing channel initiatives, translating data into clear summaries for internal stakeholders. - Maintain organized records of test results, learnings, and optimization actions to build a shared knowledge base for the team. Cross-Brand & Cross-Functional Collaboration - Support acquisition growth across our brand portfolio—Acorns and Acorns Early. - Work collaboratively with Analytics, Creative, and other marketing teammates to execute experiments efficiently and surface actionable insights. - Actively monitor the AdTech landscape—including gaming platforms (e.g., Roblox, Discord), community platforms, and emerging programmatic DSPs—and bring forward channel opportunities for the team to evaluate. WHAT YOU WILL BRING - 3+ years of experience in performance marketing, paid media, or growth marketing with a BS/BA; or equivalent work experience. - Hands-on experience with at least one paid media platform (e.g., Meta, Snapchat, Reddit, The Trade Desk, or similar). - Familiarity with mobile measurement platforms (e.g., Adjust, AppsFlyer) and an understanding of how attribution frameworks inform paid media decisions. Exposure to Marketing Mix Modeling (MMM) is a plus. - A data-driven mindset—you’re comfortable working with performance data and translating numbers into clear, actionable takeaways. - Strong organizational skills and attention to detail; you follow processes carefully, flag questions early, and aren’t afraid to modify your approach when the situation calls for it. - Clear written and verbal communication skills—you can summarize experiment results and share channel recommendations in a way that’s easy for stakeholders to act on. - Genuine curiosity about where digital advertising is heading and a hunger to explore channels competitors aren’t using yet. - A belief that your work is connected to something bigger—helping everyday people build financial security is core to what we do at Acorns, and we want teammates who are energized by that mission. You are not expected to have experience with every platform listed. If you’re passionate about Acorns’ mission and eager to grow in performance marketing, we encourage you to apply. What we offer: - Competitive salary and stock options - A comprehensive benefits package for you and your family - Flexible work location, hours, and paid time off - 401(k) matching - Monthly Acorns account contribution & GoHenry account for your family - Mindfulness and Financial Wellness resources, Headspace and Addition Wealth - Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform) - Roots Leadership Program for Emerging Leaders - Community week onsite gatherings and various virtual events - Talented and motivated team members who care deeply about one another, our mission, and our customers. - The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges. About Acorns: Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life-stage products serving the needs of kids, teens, adults, and parents. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 14 million people save & invest over $25 billion dollars, much of it from spare change and small amounts. Compensation Information: The pay range for this position at commencement of employment is expected to be between 75,000-85,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. Work Authorization: Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visitwww.e-verify.gov http://visitwww.e-verify.gov.