Growth Marketing Strategist (On-Site)

Job description

**Who We Are:** Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we’re constantly raising the bar and evolving to create a more diverse and cultivating work environment. We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L’ange and OFIR two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company. **About The Role:** We’re looking for a highly experienced and results-driven Growth Marketing Strategist to join our team and manage paid media campaigns for our e-commerce consumer brands, L’ange Hair and OFIR Beauty. The ideal candidate will have a proven track record of scaling e-commerce brands through Meta (Facebook & Instagram), TikTok, Google Ads, YouTube, and other paid social channels. The ideal candidate for this role should excel in full-funnel campaign strategies, analytics, and performance optimization. **Our ideal candidate will bring:** A passion for using paid media to drive e-commerce success and has a proactive, data-driven approach. They should be experienced in managing high-budget campaigns, optimizing for performance, and developing scalable strategies. The candidate should also have in-depth knowledge of the e-commerce CPG space. ### Duties and Responsibilities Campaign Development & Execution - Plan and execute paid advertising campaigns across platforms such as Meta, TikTok, Google Ads, YouTube, and others. - Develop strategies to maximize ROAS while scaling campaigns for Integra brands. Optimization & Testing - Continuously analyze and optimize ad performance to improve KPIs like ROAS, CPA, and CTR. - Perform A/B tests on creatives, audiences, and landing pages to enhance campaign performance. Creative Collaboration - Work closely with creative teams to deliver ad assets (copy, visuals, and videos) tailored to platform best practices and audience preferences. Analytics & Insights - Use tools like Google Analytics, Meta Ads Manager, and TikTok Ads Manager to track performance and report actionable insights to stakeholders. - Provide data-driven recommendations for improving overall advertising efforts. Trend Monitoring & Innovation - Stay informed on platform updates, algorithm changes, and new advertising opportunities to maintain competitive campaigns. - Analyze industry trends and competitors to identify new strategies. ### Qualifications - 4-7 years of experience in social media advertising or media buying, particularly for e-commerce CPG brands. - Strong expertise in Meta, TikTok, Google Ads, and YouTube, with additional experience on other social media platforms being a plus. - A demonstrated ability to manage large ad budgets and achieve high ROAS. - Proficiency in analytics tools like Google Analytics, Shopify, and ad platform dashboards. - Strong understanding of full-funnel advertising strategies for e-commerce and CPG. - Experience with brand and creative marketing briefings and collaboration to help develop engaging, high-performing ad assets. - Highly analytical and results-oriented. - Detail-focused with strong time-management and organizational skills. - Adaptable and eager to stay ahead of industry trends and test innovative strategies. - Excellent communication skills to present insights and collaborate with cross-functional teams. **Preferred Qualifications** - Certification in Meta or Google Ads. - Familiarity with email marketing, SMS, push notifications, and other complementary channels. - Previous experience managing seasonal campaigns and CPG product launches. ### Benefits - Medical, Dental, Vision, Life Insurance - 401k plan - Additional Opt-In Insurances - Vacation + Sick Time Pay - L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products! ### Key Integra Competencies (All candidates are expected to demonstrate, regardless of role) - Action Oriented - Situational Adaptability - Drives Results