Growth & Paid Media Sr Analyst

Job description

We are Blip, a conversational AI platform for intelligent interactions which allows businesses to connect with customers at scale across multiple communication channels, such as WhatsApp, Instagram, Facebook,or webchat. Through AI we allow brands to gain scalability and directly impact key KPIs by accompanying the user throughout the customer journey with hybrid experiences combining automation and human interactions At Blip, we have a team of Blippers who live and breathe innovation daily, bringing a unique perspective to evolving communication journeys, always with the confidence to keep learning! And at our own pace, we go much further! 🚀 Join us and be part of a team that’s shaping the future of intelligent customer interactions. Let’s go further, together! 🚀 **Find out how you can make an impact with us!** We are looking for a **Growth and Paid Media Sr Analyst** with a strategic mindset and strong tactical execution skills, capable of leading digital acquisition campaigns with an omnichannel approach. This role will be key in designing, implementing, and optimizing performance marketing initiatives focused on generating qualified leads in SaaS and B2B environments. **The main responsibilities you will have are:** - Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube), LinkedIn Ads and across the Meta Ads ecosystem (Facebook, Instagram, Audience Network) and marketing channels like ProspectBase and ComparaSoftware. - Design and develop multichannel acquisition strategies, integrating paid media, organic tactics, and automation. - Produce regular reports with actionable business insights. - Oversee the entire paid demand generation funnel, ensuring efficient conversion from first touch to closed deal. - Use HubSpot for campaign automation and performance tracking. - Collaborate with product, sales, and content teams to align marketing goals with business growth. - Analyze key metrics and generate actionable reports for continuous improvement. - Propose and implement A/B tests and growth marketing experiments. **What are the requirements?** - 3 to 5 years of experience in digital marketing roles, with a focus on growth and paid media. - Proficiency in the Google Ads, LinkedIn Ads and Meta Ads Manager ecosystems. - Preferably proven experience in SaaS and B2B models, preferably within tech or digital services companies. - Strategic understanding of the 360° digital ecosystem: SEO, SEM, social media, email marketing, CRM, and automation. - Experience in lead generation and qualification within long sales cycles. - Advanced use of HubSpot: workflows, lead scoring, automation, and reporting. - Strong analytical skills and a data-driven mindset focused on business metrics (CPL, CAC, ROAS, LTV). - A mindset geared toward experimentation, continuous improvement, and results. - Scrappy, defaults to action and comfortable operating in environments with ambiguous information to make decisions. **Is a Must if you have:** - Certifications in Google Ads, LinkedIn Ads, Meta Blueprint, or HubSpot. - Basic knowledge of BI tools (Looker Studio, Tableau, etc.). - Intermediate to advanced English proficiency.