Growth Product Marketing Manager

Job description

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a Growth Marketing Manager to turn product-led growth priorities into clear audience strategies, compelling cross-channel messaging, coordinated go-to-market programs, and drive measurable, incremental growth. You will partner closely with Growth Product, Consumer Product Marketing, Lifecycle, Performance Marketing, Brand, Creative, Research, Data Science, and International Marketing to ensure that full-funnel campaigns and initiatives are supported and connected to Growth capabilities and maximize the performance of these campaigns. In this role, you will: - Build the marketing layer across the Growth roadmap: acquisition, access, activation and resurrection, monetization, and the shared Growth Platform. - Translate product hypotheses into audience insights, positioning, messaging, launch briefs, lifecycle journeys, landing-page narratives, performance creative, and in-product education. - Maintain an integrated plan that connects the Growth product roadmap to the consumer product marketing calendar across lifecycle, performance, social, creators, partnerships, and brand moments. - Serve as the subject matter expert across all Growth levers, advising teams across the organization on the most effective ways to integrate Growth into their initiatives. - Partner with cross-functional teams to design and interrogate the user journey so we can align our external promises with in-product and owned-channel landing, access, onboarding, continuation, and conversion experiences. - Create audience and market playbooks for new users, high-value, or at-risk cohorts, including where acquisition headroom, access friction, weak Week 1 continuation, churn, or monetization gaps are greatest. - Turn campaign, lifecycle, research, and product data into clear readouts that improve both marketing execution and future product prioritization. - Use AI-enabled workflows to increase research, synthesis, briefing, and iteration speed while maintaining judgment, quality, and user trust. You might thrive in this role if you have: - 5+ years of experience in product marketing, growth marketing, lifecycle marketing, consumer marketing, or a related role; equivalent project experience is welcome. - Evidence that you can turn customer or market insight into clear positioning, messaging, and practical execution. - Experience supporting a launch, onboarding journey, lifecycle program, conversion initiative, or growth experiment and learning from the results. - Comfort working with funnels, cohorts, experiments, and metrics—and knowing when the data does not prove causality. - Strong cross-functional execution skills and the ability to keep owners, decisions, dependencies, and next steps clear. - Clear, concise writing and the judgment to adapt one strategic narrative across product surfaces and marketing channels. - A hands-on operating style: you can structure an ambiguous problem, produce the work, and ask for help at the right moments. - Curiosity about consumer behavior, empathy for different audiences, and a thoughtful approach to growth, quality, and trust; global or subscription experience is a plus. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf. Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. 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