Growth Strategist

Job description

# **Build, Scale & Operate Leading DTC Brands alongside A-Players** ## **Maneuver Marketing** Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of [The Financial Times](https://www.ft.com/high-growth-asia-pacific-ranking-2023), as they ranked us among APACs top High-Growth Companies. We have also been awarded [2nd place on the E50 Awards](https://www.sph.com.sg/media-centre/media-releases/fifty-local-smes-honoured-for-pioneering-success-and-innovation-at-30th-e50-awards/), jointly organised by The Business Times and KPMG in Singapore. **This is just the beginning of our journey, and you could be part of the next stage of our growth!** # **Your Next Role** We are looking for a highly skilled and ambitious **Growth Strategist** with at least **3 years of experience, managing at least $1M per month in ad spend** to join our team. Today, the role of a Senior Media Buyer has evolved into a Growth Strategist - it’s no longer enough to work inside ad accounts - effective marketing requires critical thinking, conducting deep research, translating insights into ideas, and taking those ideas through implementation. Of course, you cannot do this alone. As a Growth Strategist at Maneuver, you will lead a product marketing team comprising a copywriter, creative strategist, designer, and media buyer to grow **2** flagship products. You’ll meet with fellow Growth Strategists to exchange ideas and best practices regularly. The product marketing team is supported by cross-functional teams: (a) Influencer & Partnerships, (b) Videos, (c) Marketplaces, (d) Measurement, (e) Retention, (f) Other Channels (e.g. AppLovin, Google), and (g) Tech - all of which are essential to grow a product to $100M+ a year profitably. As such, the best candidates have a track record of building something from scratch and demonstrate strong resourcefulness to overcome challenges and explore uncharted territory. # **What You’ll do** ## **Strategic Growth Planning & Opportunity Discovery** You’ll own the development and iteration of Meta-led growth strategies grounded in first principles, real-world data, and **deep DTC competitive intelligence**. - Identify bottlenecks and opportunities through structured root-cause analysis across creative, media, offer, funnel, and product positioning. - Systematically uncover **under-tapped or untapped opportunities** by reverse-engineering winning DTC products and offers across Google Search, Amazon, Shopify, Meta, YouTube, and adjacent channels. - Analyze *why* products sell well (positioning, mechanism, claims, pricing, bundles, merchandising, distribution) and map those learnings to Maneuver’s products to unlock new markets, angles, and growth paths. - Prioritize high-leverage initiatives that balance short-term profitability with long-term strategic breakthroughs (new positioning, new audiences, new use cases). - Act with urgency to gather new signals, test hypotheses, and adapt strategy in-market. - Ruthlessly focus team energy on the highest-ROI initiatives that move core business metrics. ## **Deep Market & Customer Research** You’ll lead a continuous discovery process that directly informs positioning, creative direction, funnel strategy, and media execution. - Conduct social listening across Facebook Groups, Reddit, TikTok, Pinterest, reviews, and UGC ecosystems to surface pains, unmet needs, objections, and language patterns. - Dive into product‑level inputs (clinical studies, ingredient claims, AOV/LTV trends, customer reviews, refunds, CX tickets) to sharpen value propositions and positioning. - Run deep competitive audits using tools such as Meta Ad Library, Atria, Transparency Center, VidTao, Google Search, and Amazon to identify messaging gaps, offer structures, and creative patterns. - Triangulate qualitative and quantitative insights into **clear strategic actions** that unlock growth. ## **Media Strategy** Design and manage high-performance Meta ad systems that balance testing discipline with scalable performance. - Architect account structures, naming conventions, and testing frameworks for clean data capture and fast learning. - Execute and evolve bid strategies (Cost Cap, minROAS, Bid Cap, Highest Volume, Accelerated Bid Cap) based on signal quality, scale phase, and business context. - Build creative testing matrices and scale frameworks (ABO/CBO/ASC setups, budget ramps, funnel staging, whitelisting). - Ensure delivery systems and media execution align tightly with strategic hypotheses and growth objectives. ## **Creative Strategy & Messaging Architecture** You’ll provide a **bird’s eye view** of the creative and messaging ecosystem, ensuring alignment across teams and funnel stages. - Co-own the high‑level creative roadmap across TOF / MOF / BOF / Buyer stages with the copywriter and creative strategist - Map current messaging by **awareness level and sophistication**, identifying gaps, redundancies, and misalignment. - Assess whether ads, offers, and funnels are congruent with the intended messaging strategy at each stage. - Co‑own messaging architecture with the copywriter and creative strategist, helping segment and prioritize messaging buckets such as, but not limited to: - Authority / expert‑led - Founder / brand story - Mechanism‑led education - Objection handling - Social proof & validation - Use in‑market performance signals to continuously refine angles and creative direction. ## **Funnel Strategy, CRO & Project Ownership** You’ll own **funnel strategy, CRO direction, and end‑to‑end project execution**. - Identify funnel bottlenecks and CRO opportunities in partnership with media buyers, creative strategists, and copywriters. - Define *what* should change and *why* (structure, messaging emphasis, flow, offer presentation), and translate that into clear briefs for copywriters and designers. - Collaborate with tech team members to implement changes once copy and mock‑ups are finalized. - Own projects end‑to‑end: scoping, prioritization, implementation, QA, launch, and post‑launch monitoring. - Ensure tight feedback loops post‑launch, with media buyers monitoring test performance and providing analysis to inform next iterations. ## **Collaboration** You’ll act as the connective tissue between strategy, media, creative, CRO, and cross‑functional partners. - Provide high‑signal strategic and CRO briefs aligned on performance goals and compliance considerations. - Partner closely with creative strategists, copywriters, and designers to ensure creative execution reinforces strategy. - Collaborate tightly with media buyers on test design, optimization feedback, and learning agendas. - Bring awareness to upstream partners (tech, supply chain, CX, retention) early to de‑risk initiatives and accelerate execution. - Build a high‑ownership culture with clear rituals, accountability, and feedback systems. ## **Data Fluency & Performance Optimization** You’ll turn data into decisions and ensure learning compounds over time. - Design and interpret measurement frameworks (incrementality tests, attribution rules, holdouts) to guide investment decisions. - Read metric pairs (CTR vs CVR, ROAS vs MER, AOV vs CAC) to isolate constraints and form clear hypotheses. - Run regular performance cadences, documenting learnings and driving decisive pivots based on thresholds. - Think in numbers—tracking CAC, ROAS, AOV, LTV, and confidently making ROI‑based calls in real time. # **How You’ll Succeed** Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, a number of metrics will constitute the basis of your performance and success within this role and the company: - New customer sales and revenue, measuring Meta’s impact across all distribution channels - Advertising efficiency in terms of return on ad spend - New marketing capabilities built with significant positive ROI # **What You Bring** - At least 3 to 7 years of relevant experience working with DTC brands as a media buyer / Growth Strategist. - **Strong “builder” desire** - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people. - **Strong analytical skills** - ability to work with data, analyze metrics as a system, and understand the right marketing levers to improve results and performance. - **Persuasion skills** - Some experience in direct response copywriting and persuasion principles - including but not limited to Robert Cialdini, Dan Kennedy, Eugene Schwartz, Gary Halbert, etc. - **Strong media buying skills** - experience managing at least $30-100K a day in ad budget profitably with deep performance marketing skillsets. - **Strong project management skills** - ability to identify outcomes, develop plans, and implement initiatives to achieve the outcomes, while iterating along the way with real-time data and feedback to improve the plan and execution. The ability to stay on top of multiple initiatives at one time, without sacrificing quality, is valuable - **Strong project coordination skills** - ability to work with multiple partners, both inside and outside of the organization, while keeping projects running smoothly and according to timelines - **Other important soft skills -** resourcefulness, organization, independent, problem-solver - **Other important hard skills** - interest in creative performance and testing, persuasion, and general marketing skills ## **Work Arrangement** - This is a full-time position with a remote work arrangement - We work Monday to Friday, 10am to 7pm SGT (GMT+8) and you will be required to coordinate with the team for at least 3 overlap hours a day in the SGT timezone - Preferably time zones are between GMT and GMT+2.