Growth Strategy & Campaign Manager - Greater China

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. ### Responsibilities 岗位职责: - Belong to the growth department, responsible for growth indicators, especially proficient in designing user growth activities; 所属增长部门，对增长指标负责，特别是精通设计用户裂变增长活动 - **Own user growth campaigns** from strategy and mechanism design to execution and post-campaign analysis, with a focus on **New User Acquisition, FTT and MAU growth**. 负责用户增长活动全链路，包括增长策略、活动机制、落地执行及数据复盘，对拉新、FTT、MAU等核心增长指标负责。 - Design and execute **large-scale user acquisition and referral campaigns**, with strong expertise in viral growth, referral mechanics and incentive design. 独立策划大型平台级拉新及用户裂变活动，擅长邀请裂变、社交传播及激励机制设计。 - Build and optimize **growth funnels and user lifecycle strategies** through data analysis, continuously improving conversion, activation, retention and ROI. 基于数据搭建增长漏斗及用户生命周期策略，持续优化转化、激活、留存及ROI。 - Develop **integrated marketing campaigns**, coordinate Product, Marketing, Design, Data, KOL/KOC, Community and Affiliate resources to amplify campaign impact. 统筹产品、市场、设计、数据、KOL/KOC、社区、Affiliate等资源，制定整合营销方案，放大增长活动效果。 - Partner with Product and Data teams to identify growth opportunities and turn growth strategies into scalable product features and operational solutions. 与产品、数据团队协作，将增长策略转化为可规模化的产品功能及运营方案。 - Leverage **AI tools** to improve user research, campaign ideation, data analysis, content creation and operational efficiency. 善用AI工具提升用户研究、活动策划、数据分析、内容生产及运营效率。 - Pay attention to industry dynamics, policy changes and trends of competitive products, track the trend of cryptocurrency market, put forward targeted operation optimization suggestions, and output differentiated operation plans; 关注行业动态、政策变化及竞品动向，跟踪加密货币市场趋势，并提出针对性运营优化建议，输出差异化运营方案 - Be familiar with blockchain industry related products, promote the implementation of business product functions, and drive business growth; 熟悉区块链行业相关产品，推进业务产品功能落地，驱动业务增长 ### Requirements 任职要求: - **3+ years** of experience in growth operations, campaign operations, user acquisition or related fields; experience independently managing **large-scale / 1M+ user growth campaigns** is preferred. 3年以上增长运营、活动运营或用户增长经验，有独立操盘百万级用户增长项目经验。 - Strong expertise in **referral & viral growth**; experience at major internet platforms such as **Pinduoduo, Kuaishou, Meituan, Taobao or Douyin** is highly preferred. 深度理解用户裂变及增长机制，有拼多多、快手、美团、淘宝、抖音等大型平台增长活动经验优先。 - Strong **data analysis and business thinking**; able to define growth metrics, identify bottlenecks and optimize strategies based on data. 具备较强的数据分析及业务思维，能够通过数据发现问题并驱动增长策略优化。 - Strong **integrated marketing and cross-functional project management** capabilities. 具备优秀的整合营销、资源协调及跨部门项目管理能力。 - Familiar with **Web3 / cryptocurrency products and user behavior**; CEX experience is a strong plus. 熟悉Web3/加密行业及用户行为，有CEX经验优先。 - Strong **written English** skills; able to independently read English materials and communicate with global teams. 英文书面沟通能力强，能够独立阅读英文资料并与海外团队进行工作沟通。 - Highly **self-driven, ownership-oriented and result-oriented**, with strong problem-solving and execution capabilities. 自驱力强、Owner意识强、结果导向，具备优秀的问题解决和执行能力。