GTM Automation Engineer, (Clay, Instantly)

Job description

About Wing Wing is one of the world’s largest virtual talent companies, venture-backed and based in San Francisco. Leveraging our global scale, millions of applicants, and deep operational expertise, we’re now building next-generation AI and automation products. Across both sides of our business, we help companies automate workflows, scale revenue, and unlock world-class global talent. As part of this evolution, we are building a high-scale outbound engine to reach SMBs and mid-market companies at scale. This requires a new kind of role - one that blends engineering, automation, experiment velocity, and GTM execution. About the Role We are hiring a full-time GTM Automation Engineer to architect, automate, and optimize our outbound growth systems. This is a hybrid role combining Clay automation expertise, light engineering, outbound infrastructure, experimentation, and crisp copywriting. You will build and maintain the machine behind our outbound engine: Clay workflows, enrichment pipelines, domain infrastructure, multi-tool integrations, personalization systems, and data dashboards. You will run high-velocity experiments, write conversion-focused outbound copy, troubleshoot deliverability, and scale sending volume across hundreds of thousands of leads. You will work closely with our marketing, product, and sales teams - but you will own your domain with a high degree of autonomy. The systems you build will directly drive pipeline, revenue, and go-to-market strategy. This is a highly technical, high-leverage role that sits at the intersection of engineering and growth. The impact you make here will be massive. Responsibilities You will own the entire outbound automation machine, including: 1. Clay Workflows & Lead Infrastructure - Build advanced Clay workflows for scraping, enrichment, verification, scoring, routing, and personalization - Use APIs, webhooks, and custom code steps to automate data pipelines - Create ICP logic, trigger systems, and multi-step lead flows 2. Multi-Domain Email Infrastructure, Deliverability, Verification - Set up hundreds, up to thousands of domains, warming, DNS, DMARC, DKIM, SPF - Build scalable campaign systems in Instantly using Apollo data - Know the ins and outs of email verification: LeadMagic, BounceBan, and more - Maintain deliverability and sending health across all domains - Implement verification, cleansing, and bounce prevention 3. Experiments & Optimization - Ship several outbound experiments per week, measure results - Test variations of copy, subject lines, offers, personas - Build dashboards to track open → reply → meeting → revenue - Identify bottlenecks and improve system performance continuously 4. Copywriting & Messaging - Write clear outbound emails and short-form sequences - Use Clay’s AI rewriting + dynamic variables for deep personalization - Create persona-based messaging frameworks 5. Data & Engineering Tasks - Write small scripts (Python, JavaScript) when needed - Integrate tools through API calls and workflows - Clean, transform, and normalize data - Maintain accurate metrics and reporting Outcomes You Will Be Accountable For Scaling outbound sending volume from 5k → 50k → 250k+ emails/month Improving reply rates and meeting-booked rates through experimentation Reducing cost per qualified meeting Building a predictable outbound funnel that feeds Sales every day Ensuring strong deliverability across all domains and systems Automating manual steps so the outbound engine becomes self-sustaining Requirements Must-Have - Expert-level Clay experience (advanced formulas, automations, integrations) - Strong experience with Apollo and Instantly - Ability to write clean, concise outbound copy in English - Experience setting up email domains, DNS, verification, warming - Ability to write scripts with Python/JS - Strong data skills (normalization, dedupe, cleansing, schema design) - Experience running large-scale outbound campaigns - Strong analytical and experimentation mindset - Portfolio/GitHub/work samples showing past automation work Nice-to-Have - Experience with CRMs (HubSpot, Pipedrive, Salesforce) - Experience in B2B SaaS outbound - Built outbound systems sending 100k–1M+ emails/month - Experience with dashboards (Looker Studio, Retool, Metabase) - Familiarity with web scraping tools and unofficial APIs Who You Are - You think in systems and flows - You get excited about automating something that used to take hours - You are comfortable working in a high-velocity environment - You enjoy solving messy data problems - You can write copy and write scripts - You like shipping experiments, not sitting in meetings - You want ownership - not micromanagement Why Work With Us - Work directly with the CEO (fast decisions, zero bureaucracy) - Build one of the most advanced outbound engines in the world - Competitive salary for top talent - Remote-first team - High autonomy, high speed - Massive growth opportunity About WingWing is one of the world’s largest virtual talent companies, venture-backed and based in San Francisco. Leveraging our global scale, millions of applicants, and deep operational expertise, we’re now building next-generation AI and automation products. Across both sides of our business, we help companies automate workflows, scale revenue, and unlock world-class global talent.As part of this evolution, we are building a high-scale outbound engine to reach SMBs and mid-market companies at scale. This requires a new kind of role - one that blends engineering, automation, experiment velocity, and GTM execution.About the RoleWe are hiring a full-time GTM Automation Engineer to architect, automate, and optimize our outbound growth systems. This is a hybrid role combining Clay automation expertise, light engineering, outbound infrastructure, experimentation, and crisp copywriting.You will build and maintain the machine behind our outbound engine: Clay workflows, enrichment pipelines, domain infrastructure, multi-tool integrations, personalization systems, and data dashboards. You will run high-velocity experiments, write conversion-focused outbound copy, troubleshoot deliverability, and scale sending volume across hundreds of thousands of leads.You will work closely with our marketing, product, and sales teams - but you will own your domain with a high degree of autonomy. The systems you build will directly drive pipeline, revenue, and go-to-market strategy. This is a highly technical, high-leverage role that sits at the intersection of engineering and growth. The impact you make here will be massive.ResponsibilitiesYou will own the entire outbound automation machine, including:1. Clay Workflows & Lead Infrastructure- Build advanced Clay workflows for scraping, enrichment, verification, scoring, routing, and personalization- Use APIs, webhooks, and custom code steps to automate data pipelines- Create ICP logic, trigger systems, and multi-step lead flows2. Multi-Domain Email Infrastructure, Deliverability, Verification - Set up hundreds, up to thousands of domains, warming, DNS, DMARC, DKIM, SPF- Build scalable campaign systems in Instantly using Apollo data- Know the ins and outs of email verification: LeadMagic, BounceBan, and more- Maintain deliverability and sending health across all domains- Implement verification, cleansing, and bounce prevention3. Experiments & Optimization- Ship several outbound experiments per week, measure results- Test variations of copy, subject lines, offers, personas- Build dashboards to track open → reply → meeting → revenue- Identify bottlenecks and improve system performance continuously4. Copywriting & Messaging- Write clear outbound emails and short-form sequences- Use Clay’s AI rewriting + dynamic variables for deep personalization- Create persona-based messaging frameworks5. Data & Engineering Tasks- Write small scripts (Python, JavaScript) when needed- Integrate tools through API calls and workflows- Clean, transform, and normalize data- Maintain accurate metrics and reportingOutcomes You Will Be Accountable ForScaling outbound sending volume from 5k → 50k → 250k+ emails/monthImproving reply rates and meeting-booked rates through experimentationReducing cost per qualified meetingBuilding a predictable outbound funnel that feeds Sales every dayEnsuring strong deliverability across all domains and systemsAutomating manual steps so the outbound engine becomes self-sustainingRequirementsMust-Have- Expert-level Clay experience (advanced formulas, automations, integrations)- Strong experience with Apollo and Instantly- Ability to write clean, concise outbound copy in English- Experience setting up email domains, DNS, verification, warming- Ability to write scripts with Python/JS- Strong data skills (normalization, dedupe, cleansing, schema design)- Experience running large-scale outbound campaigns- Strong analytical and experimentation mindset- Portfolio/GitHub/work samples showing past automation workNice-to-Have- Experience with CRMs (HubSpot, Pipedrive, Salesforce)- Experience in B2B SaaS outbound- Built outbound systems sending 100k–1M+ emails/month- Experience with dashboards (Looker Studio, Retool, Metabase)- Familiarity with web scraping tools and unofficial APIsWho You Are- You think in systems and flows- You get excited about automating something that used to take hours- You are comfortable working in a high-velocity environment- You enjoy solving messy data problems- You can write copy and write scripts- You like shipping experiments, not sitting in meetings- You want ownership - not micromanagementWhy Work With Us- Work directly with the CEO (fast decisions, zero bureaucracy)- Build one of the most advanced outbound engines in the world- Competitive salary for top talent- Remote-first team- High autonomy, high speed- Massive growth opportunity