GTM Automation Engineer, Outbound Marketing

Job description

**About Wing** Wing is one of the world’s largest virtual talent companies, venture-backed and based in San Francisco. Leveraging our global scale, millions of applicants, and deep operational expertise, we’re now building next-generation AI and automation products. Across both sides of our business, we help companies automate workflows, scale revenue, and unlock world-class global talent. As part of this evolution, we are building a **high-scale outbound engine** to reach SMBs and mid-market companies at scale. This requires a new kind of role - one that blends engineering, automation, experiment velocity, and GTM execution. **About the Role** We are hiring a full-time **GTM Automation Engineer** to architect, automate, and optimize our outbound growth systems. This is a hybrid role combining Clay automation expertise, light engineering, outbound infrastructure, experimentation, and crisp copywriting. You will build and maintain the machine behind our outbound engine: Clay workflows, enrichment pipelines, domain infrastructure, multi-tool integrations, personalization systems, and data dashboards. You will run high-velocity experiments, write conversion-focused outbound copy, troubleshoot deliverability, and scale sending volume across hundreds of thousands of leads. You will work closely with our marketing, product, and sales teams - but you will own your domain with a high degree of autonomy. The systems you build will directly drive pipeline, revenue, and go-to-market strategy. This is a highly technical, high-leverage role that sits at the intersection of engineering and growth. The impact you make here will be massive. **Responsibilities** You will own the **entire outbound automation machine**, including: **1. Clay Workflows & Lead Infrastructure** - Build advanced Clay workflows for scraping, enrichment, verification, scoring, routing, and personalization - Use APIs, webhooks, and custom code steps to automate data pipelines - Create ICP logic, trigger systems, and multi-step lead flows **2. Multi-Domain Email Infrastructure, Deliverability, Verification** - Set up hundreds, up to thousands of domains, warming, DNS, DMARC, DKIM, SPF - Build scalable campaign systems in Instantly using Apollo data - Know the ins and outs of email verification: LeadMagic, BounceBan, and more - Maintain deliverability and sending health across all domains - Implement verification, cleansing, and bounce prevention **3. Experiments & Optimization** - Ship several outbound experiments per week, measure results - Test variations of copy, subject lines, offers, personas - Build dashboards to track open → reply → meeting → revenue - Identify bottlenecks and improve system performance continuously **4. Copywriting & Messaging** - Write clear outbound emails and short-form sequences - Use Clay’s AI rewriting + dynamic variables for deep personalization - Create persona-based messaging frameworks **5. Data & Engineering Tasks** - Write small scripts (Python, JavaScript) when needed - Integrate tools through API calls and workflows - Clean, transform, and normalize data - Maintain accurate metrics and reporting **Outcomes You Will Be Accountable For** Scaling outbound sending volume from 5k → 50k → 250k+ emails/month Improving reply rates and meeting-booked rates through experimentation Reducing cost per qualified meeting Building a predictable outbound funnel that feeds Sales every day Ensuring strong deliverability across all domains and systems Automating manual steps so the outbound engine becomes self-sustaining **Requirements** **Must-Have** - Expert-level **Clay** experience (advanced formulas, automations, integrations) - Strong experience with **Apollo** and **Instantly** - Ability to **write clean, concise outbound copy in English** - Experience setting up email domains, DNS, verification, warming - Ability to write scripts with Python/JS - Strong data skills (normalization, dedupe, cleansing, schema design) - Experience running large-scale outbound campaigns - Strong analytical and experimentation mindset - Portfolio/GitHub/work samples showing past automation work **Nice-to-Have** - Experience with CRMs (HubSpot, Pipedrive, Salesforce) - Experience in B2B SaaS outbound - Built outbound systems sending 100k–1M+ emails/month - Experience with dashboards (Looker Studio, Retool, Metabase) - Familiarity with web scraping tools and unofficial APIs **Who You Are** - You think in systems and flows - You get excited about automating something that used to take hours - You are comfortable working in a high-velocity environment - You enjoy solving messy data problems - You can write copy *and* write scripts - You like shipping experiments, not sitting in meetings - You want ownership - not micromanagement **Why Work With Us** - Work directly with the CEO (fast decisions, zero bureaucracy) - Build one of the most advanced outbound engines in the world - Competitive salary for top talent - Remote-first team - High autonomy, high speed - Massive growth opportunity