GTM Campaign Manager

Job description

# **Why Join Ivo?** Contracts are the oldest business technology in human history. They allow us to collaborate: they define what we promise each other, how we work together, and what happens when things go wrong. Ivo builds AI products that helps companies like Meta, Uber, IBM, Intel, DoorDash, Mitsubishi Electric, and Coinbase solve their most difficult contracting problems. We think that large language models have created an opportunity to fundamentally change how businesses collaborate with each other. At Ivo you will work on challenging problems with colleagues who have high standards for each other, move fast, and care deeply about their craft. # **The Opportunity** At Ivo, we believe: we're doing the best GTM work of our careers…and we haven't peaked yet! This role owns vertical marketing for legal and procurement buyers. You'll build the campaigns, run the programs, and work directly with sales to drive pipeline in these segments. There's real momentum here. Your job is to make the most of it. # **What You'll Do** - Own campaign and program strategy for Ivo’s core verticals, from initial concept through execution and reporting. You're not handing off, you're seeing it through. - Run multi-channel programs across paid, email, and outbound messaging. You'll know which lever to pull and when. - Partner with sales and SDRs on messaging, sequencing, and follow-up so that campaign activity actually converts. - Build vertical-specific content that speaks directly to how legal ops and procurement teams think about their work, not just what Ivo does. - Track what's working, cut what isn't, and raise the bar on everything you touch. # **What You'll Bring** - **A clear thinker who writes like one:** You can take a complicated idea and make it sharp. Your work is precise because your thinking is precise, and you hold yourself to that standard whether or not anyone is watching. - **Someone who finishes things:** You don't lose steam between the idea and the execution. You follow through, sweat the details, and care about the final product as much as the concept. - **Genuinely curious about your buyers:** You're interested in how legal and procurement teams actually work, not just how to reach them. That curiosity shows up in better copy, sharper positioning, and programs that actually land. # **Who you are not** - **A strategist who doesn't execute**: You'll develop the campaign concept and then write the email, build the brief, and QA the landing page. - **Someone who needs the path defined:** If you do your best work when someone hands you a detailed brief and a clear process, this role will frustrate you. The people who thrive here are the ones who build the process. - **A generalist who avoids going deep:** This is a vertical role. You'll need to develop real knowledge of legal and procurement buyers over time. ## **Ivo might be a good fit for you if you:** - Would describe yourself as being [relentlessly resourceful.](http://www.paulgraham.com/relres.html) - You have a strong internal sense of urgency. You have a bias towards doing things *today*, rather than tomorrow. - Experience working in a startup environment is preferred but not required. - Are excited about the adventure of building a company! ## **What We Offer** - **Competitive Compensation:** The salary range is $100k - $150k. Final offer details are determined based on experience, expertise, and overall fit. - **Equity:** Meaningful ownership in a company that's scaling fast - **Relocation and Visa Support:** We also offer relocation assistance for successful applicants moving to SF, as well as support for visa and green card applications where applicable. - **Health & Wellness:** Comprehensive medical, dental, and vision plans to suit the needs of you and your family. - **Flexible Spending & Insurance:** Access to HSA and FSA accounts, plus life insurance coverage. - **401(k) Program:** Save for the future with our 401(k) program. - **Commuter Benefits:** We help make getting to and from the office easier and more convenient. - **Unlimited PTO:** So you can take the time you need to recharge, stay healthy, and bring your best self to work. - **Office Perks:** Enjoy a vibrant Downtown San Francisco office with catered lunch five days a week, premium snacks and coffee, an in-building gym, and a dog-friendly environment. **FAQ** - *What stage of growth is Ivo at?:* We recently raised our Series B after growing 6x in 12 months. - *Is this a chill gig?:* Startups are very hard, especially if they’re growing fast. You’ll have a ton of responsibility, and there’s always an enormous amount of stuff to do. It’s hard work but the payoff is uncapped. *Ivo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.*