GTM Content / Copywriter

Job description

**GTM CONTENT/COPYWRITER** **WHY WORK AT HIGGSFIELD AI?** Higgsfield AI is the fastest-scaling generative AI company in history, hitting $1B in annualized revenue, 32M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands. We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native experiences, at a company that isn't just moving fast, but rewriting what fast looks like. **ABOUT THE ROLE** We're looking for a Copywriter to own the written voice of Higgsfield across B2B and brand channels. You'll write everything from sales decks and landing pages to LinkedIn posts, launch campaigns, and ad creative, turning product capabilities into sharp, persuasive messaging for enterprise buyers, agencies, and creators. This is a hands-on role for someone who writes exceptionally well, moves fast, and can take a rough brief to publish-ready copy in hours, not weeks. **WHAT YOU'LL DO** **FUEL LIVE DEALS** - Write copy for sales decks, one-pagers, and vertical pitch materials that enterprise and partnerships teams use in live deals. - Prepare copy for events, partner presentations, and program materials (such as certification and partner programs). **OWN WEB AND LAUNCH COPY** - Own landing page, case study, and website copy, from headlines and value props to CTAs, working with designers and web to ship. - Build messaging for product launches (features, API, enterprise plans) and adapt it across web, social, email, and paid. **WRITE THE PUBLIC VOICE** - Ghostwrite and edit LinkedIn content for the company and leadership: thought leadership, launch posts, and recaps in each author's voice. - Write ad and social creative copy, plus clear briefs for designers and video creators. **BUILD THE MESSAGING SYSTEM** - Develop and maintain positioning, messaging frameworks, and a brand voice guide, including audience variants for enterprise, agencies, and creators. - Test messaging, read performance data, and iterate on what converts. **YOUR MUST HAVES** - 3+ years of copywriting experience, ideally B2B SaaS, tech, or a creative or marketing agency. - Exceptional written English: concise, confident, and persuasive, with a strong command of business communication. - A portfolio that shows range: sales or enterprise materials, web copy, and social or thought leadership content. - Ability to understand a technical product (AI video and image generation) and explain it in terms of business outcomes. - Comfort switching voices: enterprise buyer, creative professional, founder or executive. - Fast execution: you take feedback well, iterate quickly, and don't wait for perfect. - Strong self-editing and attention to detail. Nothing goes out with a typo or a vague claim. **NICE TO HAVES** - Experience in AI, generative media, or creative tools. - Russian language skills. - Experience with localization or writing for international markets (e.g., Japan, MENA, Central Asia). - Familiarity with HubSpot, Figma, or Notion. - Understanding of performance marketing and conversion copywriting. **THE DEAL** - Competitive salary in USD. - On-site role in our Almaty office. - Relocation to Almaty from anywhere: we sponsor and process your work permit, cover your flights, and provide temporary housing while you settle in. - Full-time position.