GTM Engineer (Consultant)

The Opportunity 🚀

Carrot is building a future AI-native marketing team with a heavy focus on demand generation, and this role is at the center of it. As a GTM Engineer (Consultant), you will be the person who turns marketing strategy into operational leverage by building the agents, workflows, and automation systems that let the team move faster and compound their output over time. This is not a tooling admin role or a prompt-in-a-chat-window position. It’s a builder role for someone who ships real systems.

The mandate starts with demand generation, but is explicitly built to expand. You'll lay an agent and data foundation that extends into account-based marketing (ABM) and partner/channel selling, and that other marketing functions (content, PMM, brand) adopt as Carrot becomes an AI-native marketing org.

You will own the intersection of marketing judgment and technical execution. That means designing Clay-based enrichment and signal plays, building agentic workflows in Claude Code and n8n, and connecting them to Carrot’s marketing stack (Marketo, SFDC, Outreach, Gong) in ways that actually stick. The emphasis is on re-runnability and handoff, not one-off scripts that only you can operate.

You will report through the Marketing leadership team and work closely with Demand Generation, Sales, and Revenue Operations.

This is a 6-month consulting position (approximately 30-40 hours per week) with a potential path to full-time for the right person.

What You’ll Own 💼

In this role, you will:

• Design and ship agentic marketing workflows using Claude Code, n8n, and Zapier that extend Carrot's existing agent fleet across demand generation, ABM, and pipeline creation
• Build reusable enrichment and signal plays that surface high-intent accounts for the sales and marketing teams to act on
• Strengthen the lead-to-opportunity data foundation — clean segmentation, fast and reliable routing, and end-to-end funnel traceability — so targeting and measurement hold up
• Build out a warehouse-native data spine (reverse-ETL, identity resolution) so agent-computed scores and signals flow reliably back into Salesforce and Outreach where reps actually work
• Partner with Marketing Ops to evolve Carrot’s marketing automation infrastructure, including Marketo and Outreach, ensuring campaigns execute cleanly and data flows correctly downstream
• Develop and maintain a UTM governance framework and attribution logic so marketing investment is traceable and defensible
• Build account-based marketing infrastructure: target-account audiences from the enrichment layer, intent-driven orchestration, and multi-threaded buying-group plays that coordinate across paid, outbound, and SDR motions
• Partner with Demand Generation and Revenue Operations to identify where manual work can be replaced by durable systems
• Document every system you build for handoff, version control, and continuity, so the team is never dependent on a single operator
• Evaluate the build-vs-buy tradeoff for new tooling with a clear lens on maintenance cost, quality tolerance, and team capability
• Run qualitative and quantitative experiments on the marketing tech stack and bring evidence-backed recommendations to leadership

What Success Looks Like 📈

In your first 6 months, you will have:

• Put a fleet of production agents live across targeting, research, outbound, and enablement — run daily by the team without your involvement
• Stood up a net-new outbound motion and proven its incremental pipeline contribution against a matched control — rigor, not vanity metrics
• Built a warehouse-native data spine so enrichment and scoring flow automatically into the CRM and sequencer, with pipeline traceable end-to-end
• Materially improved the speed, coverage, and routing of demand, recovering pipeline from accounts that are under-worked today
• Shipped the first account-based and partner/channel plays on priority segments
• Established a versioned agent architecture and prompt library that compounds team velocity after the engagement
• Demonstrated strong marketing judgment — evaluating what good looks like across messaging, targeting, and campaign quality

About You ✨

You likely have:

• A Bachelor’s Degree
• 5+ years in a marketing, growth, or GTM role with hands-on technical building, not just tool administration
• Demonstrated experience shipping real agents and workflows using Claude Code, Clay, n8n, Zapier, or comparable tools. You can share a link to something you built and walk through the architecture and trade-offs
• Strong fundamentals in marketing. You have an independent point of view on what good positioning, messaging, and campaign design looks like, separate from what the AI produced
• Proficiency with Marketo and Salesforce at a level beyond standard user access. You understand how campaigns, programs, and lead flows are structured
• Hands-on with a data warehouse + SQL (Snowflake/BigQuery) and reverse-ETL (Census/Hightouch) - you can move data between systems durably, not just wire point-to-point automations
• A systems mindset. You design for re-runs and reuse, use version control, and write documentation as a default, not an afterthought

Nice to Have ⭐

While not required, we would be especially excited if you bring:

• Experience in healthcare, digital health, or employee benefits, with an understanding of B2B2C marketing dynamics
• Familiarity with the Carrot marketing stack: Marketo, SFDC, Outreach, 6sense, Gong, ZoomInfo, and Ramp Metrics
• ABM orchestration (6sense) and partner/channel marketing experience
• Prior experience in a founding or early-stage marketing engineering role where you established processes from scratch
• Knowledge of RevOps and SDR tooling at the point where marketing automation hands off to sales execution

Why This Role Matters 🧡

Fertility and family care decisions are among the most emotionally complex and financially consequential that people ever navigate. Carrot exists to make that journey more accessible, more supported, and less dependent on where someone happens to work or live. The marketing team is responsible for ensuring that every plan sponsor that could offer Carrot to their people actually knows it exists and understands what it can do.

This role will help in building the operational engine that lets marketing scale. The demand generation workflows you architect, the enrichment systems you build, and the AI agents you ship will directly determine how efficiently Carrot can reach the decision-makers who control access to these benefits for millions of people.

Interview Process 🤝

We believe in a thoughtful and transparent interview process designed to create alignment for both candidates and our team.

For this role, candidates can expect:

1. Recruiter Screen — 30 minutes
2. Hiring Manager Interview — 60 minutes
3. Leader Interview — 45 minutes

Throughout the process, we will share additional context about the team, business priorities, customer landscape, and what success looks like in this role.

Why Candidates Join Carrot 🌍

Carrot offers the opportunity to do meaningful work in service of a deeply human mission.

Highlights include:

• A mission-driven company focused on expanding access to fertility and family-forming care globally.
• A high-growth environment where leaders are empowered to shape strategy and drive impact.
• A collaborative, inclusive, and values-driven culture.
• The opportunity to work alongside passionate, thoughtful teammates committed to improving healthcare outcomes worldwide.

Compensation 💰

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