GTM Engineer, Demand Generation

About the Role Sanas is seeking a technical, systems-minded GTM Engineer, Demand Generation to join our growing Marketing team. This is a hybrid role based in Palo Alto, CA. You will build and automate the technical infrastructure, data pipelines, and AI workflows that power our sales and marketing revenue engine, and you will use what you build to engage and qualify prospective customers directly. You will own the plumbing behind demand generation and outbound. The enrichment pipelines that turn raw signals into qualified, well-researched accounts, the automations that move data between our CRM, engagement, and product analytics systems, and the LLM-powered workflows that let a small team run hyper-personalized outreach at scale. Then run campaigns through it and follow up on the responses. It is a great fit for someone who is energized by prospecting but would rather engineer a system that books 100 meetings than book them one at a time. As a member of the Marketing team, you will work hand in hand with Demand Generation, Sales, and Revenue Operations to translate go-to-market strategy into working, measurable systems. What You'll Do Build and maintain data enrichment pipelines that source, clean, dedupe, and enrich lead and account lists using tools such as Clay, Apollo, and ZoomInfo. Build and own automated workflows that connect the GTM stack, using platforms such as Zapier, , or n8n to wire triggers and hand-offs across systems. Develop AI and LLM-powered workflows for hyper-personalized outreach at scale, including prompt design, account research, and automated message generation. Run outbound campaigns through the systems you build, across email, LinkedIn, and other channels, and iterate on messaging based on what converts. Engage and qualify inbound leads generated through marketing campaigns, events, webinars, content downloads, and website inquiries. Book meetings and discovery calls for Account Executives, and hand off accounts with the research and context already attached. Build and operationalize ICP scoring, intent and signal-based triggers, and lead routing logic that hand Sales a prioritized, context-rich queue. Support account-based marketing (ABM) programs, from audience construction through multi-channel orchestration and measurement. Maintain data hygiene, field mapping, and accurate activity records across HubSpot and Salesforce so that reporting and routing can be trusted. Partner with Demand Generation on campaign infrastructure: forms, landing pages, tracking, attribution, and lifecycle automation. Monitor pipeline and workflow health, diagnose failures and branch-logic issues, and continuously improve throughput and reply rates. Evaluate and pilot new tooling in the GTM engineering and AI space, and document what you build so the team can operate and extend it. Stay informed on industry trends, the competitive landscape, and Sanas’ products and solutions. Key Skills Data Enrichment & Orchestration: Using tools like Clay, Apollo, and ZoomInfo to scrape, clean, and enrich lead lists. Workflow Automation: Connecting apps and setting up triggers using Zapier, , or n8n. AI & Prompt Integration: Leveraging LLMs for hyper-personalized, at-scale outreach and automated messaging. CRM & Data Stack: Basic familiarity with tools like HubSpot and Salesforce. Required Qualifications 1–2 years of experience in a GTM engineering, growth marketing, demand generation, sales development, or marketing operations role — or equivalent hands-on experience building GTM automations. Hands-on experience building enrichment or prospecting workflows in Clay, or a comparable data orchestration platform. Experience automating processes across tools using Zapier, , n8n, or equivalent. Practical experience applying LLMs to outreach or research use cases, with a working understanding of prompt design and its limits. Working familiarity with CRM platforms such as HubSpot or Salesforce. Strong written communication, with the instinct for what makes a cold message worth replying to. Strong data instincts: you notice bad data, understand why it broke, and fix it at the source. Highly organized and self-directed, comfortable owning ambiguous problems in a fast-paced startup environment. Preferred Qualifications Experience in B2B SaaS, AI, technology, or enterprise software environments. Familiarity with sales engagement and conversation intelligence tools such as Gong, Outreach, or Salesloft. Exposure to account-based marketing (ABM) programs, intent data, and signal-based outbound. Experience supporting enterprise or mid-market sales organizations. Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience. At Sanas, you’ll have the opportunity to help shape the future of AI-powered communication while working alongside a collaborative team dedicated to innovation, customer success, and growth. Sanas is pioneering the future of human communication. Founded by a team of Stanford researchers and entrepreneurs with deep industry experience, Sanas has developed the world's first real-time speech AI platform capable of accent translation, noise cancellation, speech enhancement, cross-language communication, and more. Sanas makes conversations clearer, more inclusive, and more effective, removing barriers that prevent people from being understood, regardless of accent, background noise, or native language. Sanas is currently one of the fastest growing startups in Silicon Valley, growing from $16M to $50M ARR in 2025. The company's core business is profitable and is on track to end 2026 with >$120M ARR. Our team combines deep expertise in model innovation and systems engineering with a design-minded product engineering culture to build and ship cutting-edge AI models and experiences — entirely in-house. Sanas is a 130 person team established in 2020. In this short span, we've successfully secured over $100 million in funding. Our innovation has been supported by the industry's leading investors, including Insight Partners, Google Ventures, Quadrille Capital, General Catalyst, Quiet Capital, and other influential investors. Our reputation is further solidified by collaborations with numerous Fortune 100 companies. With Sanas, you're not just adopting a product; you're investing in the future of communication. If you’re looking to have a significant role in roadmapping and driving technical directions, if you’re looking to deploy challenging and big ideas without much overhead or slowness, if you're looking to leave your mark on an ambitious, generational mission to change how the worlds thinks about speech + AI, then Sanas is a well-suited place for you.