Head/Lead of Growth

Job description

We are **toogeza**, a Ukrainian recruiting company focused on hiring talent and building teams for tech startups worldwide. People make a difference in the big game, and we may help find the right ones. Currently, we are looking for a **Growth Marketing Head** for **MOOZ**. **MOOZ** is a B2C technology company building a specialized platform for online music and vocal lessons. The product is designed as an alternative to traditional video-conferencing tools such as Zoom or Google Meet, with a strong focus on high-quality sound transmission and synchronization for music teachers and their students. MOOZ is currently rebuilding its growth function and looking for a hands-on growth professional who can develop and validate a new web acquisition model from scratch. ### What you will do - Analyze the current product, target audience, acquisition channels, and results of previous experiments. - Research competitors and best practices across B2C subscription products. - Build and launch **Web2Web / Web2App funnels from scratch**. - Develop funnel structure, offers, messaging, value propositions, landing pages, quizzes, and payment flows. - Generate and validate creative hypotheses, angles, references, and briefs. - Work closely with UA and creative specialists on acquisition and creative testing. - Launch and iterate multiple funnel scenarios. - Work with **Meta Ads** as the primary acquisition channel and gradually explore additional channels. - Analyze conversion rate, CPA, CAC, LTV, ROAS / ROMI, and overall unit economics. - Work with web analytics, attribution, and experiment tracking. - Identify bottlenecks across the customer journey and turn insights into product and funnel hypotheses. - Coordinate designers, developers, contractors, and other specialists required for execution. - Decide which processes should initially stay hands-on and which should be delegated or outsourced. - Once the acquisition model is validated, help build and scale the growth / marketing team around it. ### What we are looking for - Strong hands-on experience building and launching **Web2Web / Web2App funnels end-to-end**. - Proven experience launching acquisition funnels **from scratch**, not only optimizing existing flows. - Experience with international **B2C products**, ideally subscription-based. - Hands-on understanding of **Meta Ads** and performance acquisition. - Strong understanding of creative-driven growth and the relationship between **creative → funnel → product → monetization**. - Experience working with offers, messaging, landing pages, quizzes, paywalls, and checkout flows. - Strong understanding of **unit economics** and metrics such as CAC, CPA, LTV, ROAS / ROMI, conversion rate, and payback. - Ability to work with analytics and attribution and make decisions based on data. - Comfortable combining strategic thinking with hands-on execution. The role starts as a **part-time engagement**, approximately **4 hours per day**. **If this role sounds like a fit** — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider. We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.