Head of Automotive Content and Communications

Job description

What's the Opportunity DoneDeal is Ireland's leading marketplace for buying and selling cars, and we're looking for a Head of Automotive Content and Communications to be the No. 1 voice in Ireland when it comes to cars and driving in Ireland. This is a proactive, self-starting role: you'll create your own opportunities to get DoneDeal Cars into the media and build our share of voice among Irish car buyers. It's a highly visible job for someone who loves telling stories and can make the technical simple. Reporting to the CMO, you'll work with a high-performing marketing team that moves at pace. DoneDeal is part of Distilled, the group behind , PropertyPal and Used Cars NI, so you'll work amongst some of Ireland's best-known consumer brands. Distilled has placed in the top 5 of Great Place to Work (GPTW) Ireland for the last 6 years, and we are recognised as a Great Place to Work for Tech, for Women and for Wellbeing, as well as a Great Place to Work in Europe. How you’ll Create with Impact Be the face and voice of DoneDeal Cars. You'll be our spokesperson on radio, TV, podcasts and online video, and on stage at industry events. When Ireland talks about cars, you'll be the one they hear from. Shape the national automotive conversation. Lead thought leadership and press releases that set the agenda on what matters to Irish buyers and sellers, from EVs and emissions to finance and running costs. Turn our data into headlines. You'll work hand in hand with our data team and one of Ireland's richest automotive datasets, translating the numbers into stories the press will run and buyers can act on. Win coverage that counts. Pitch stories and secure appearances across national and regional radio, TV and press, building lasting relationships with journalists and media outlets. Make car buying less daunting. Turn complex topics like finance, servicing, safety and emissions into clear, jargon-free guidance that helps people feel informed and confident. Build content people want to share. Create repeatable, high-engagement formats across video, social and LinkedIn, optimised for search so our expertise gets found. Move fast. React to market and consumer trends as they happen, with the autonomy to jump on a story while it's live. Open doors for the business. Build relationships with industry stakeholders and webinar audiences at dealerships and partners, then hand warm connections to our sales team to grow. Prove the impact. Track and report on how our media and content work moves the brand and the business. What you’ll need to Play your Part A proven track record of winning coverage. You know how to land a story, and journalists take your call because you deliver ones worth running. A gift for plain, trustworthy language. Your writing and editing are sharp, and people believe what you write because it's clear and honest. The ability to make the technical simple. You can take finance, emissions or EV running costs and turn them into something a first-time buyer would trust and act on. Presence in any room or on any mic. You're at ease on radio, TV, podcast and video, and just as credible presenting to dealers and partners. Calm judgement when the pressure's on. When a story breaks or the stakes rise, you stay steady and bring senior stakeholders with you. The influence to shape the agenda. You can challenge, persuade and earn trust at leadership level. You're already using AI tools to work faster, or keen to start, and want to get better at it. You don't need to be an expert; we'll help with that. What matters is that you're curious and have good judgement about when to trust the output and when not to. A growth mindset . We have a strong feedback culture, and you'll get a lot of it, fast. You take it well, act on it and move on, and you give it as readily as you receive it. A head start, if you have it. Experience in automotive, marketplaces or consumer tech will help, but it's a bonus, not a barrier. Curiosity and range count for just as much. Why you'll be challenged You'll step into a national spotlight with real expectations: building a media profile for a brand millions of Irish people rely on, and doing it at pace. It will stretch your judgement, your creativity and your influence. At DoneDeal, roles are what you make them. We hire exceptional people and back them to decide where they can have the biggest impact, then support them to get there. If you read this and think 'I could do most of that, and I'd love to be stretched on the rest', we'd love to hear from you. How we help you Thrive Here We want you to do your best work and we’ll support you to do just that with: Generous paid leave: Start with 22 days' annual leave, plus 3 company days over Christmas. Every August we take four Fridays off as "Thank You Days", our way of saying thanks for your hard work. Stay with us and you'll earn an extra day's leave on each of your first four anniversaries, up to 26 days. Looking after you: Your Irish Life Healthcare is fully paid for, and we run regular health and wellbeing talks, events and activities all year. Investing in your future: We contribute 5% to your pension through our contributory scheme, so you can plan with confidence. Work where it works for you: Split your time between home and our Dublin city centre office, a short walk from St Stephen's Green and St Patrick's Cathedral. Get around your way: Save on your commute with the TaxSaver Commuter Scheme, or hop on a bike with the Bike to Work Scheme. Grow with us: Learning never stops here. Everyone has a personal development plan to support their career growth. Our Values & Shared Behaviours We have five core values: We have a growth mindset. We like to simplify things and make things happen. We collaborate across teams, business units and brands. We’re passionate about what we do. These values give us a framework for leadership and daily decision making. They’re brought to life by our shared behaviours, which define how we show up for our colleagues, our users and our customers: Create with Impact: we focus on work that makes a real difference. Play your Part: we own our contribution and support each other. Thrive Here: we build an environment where everyone can grow and do their best work. We are a diverse bunch of people here in Distilled, and we want to continue to attract and retain a diverse range of people into our Company. We do not discriminate based on gender, marital status, family status, sexual orientation, religion, age, disability, race and membership of the Traveller community.