Head of B2B Marketing

Job description

At Joko, our mission is to we help consumers save time and money when shopping online or in-store. Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko. From cashback and automatic coupons to price alerts, we've kept expanding our products to make shopping smarter. Today, Joko is an AI shopping app: with Juno, our shopping assistant, users can find the right product at the best price in only a few seconds, with recommendations that get sharper the more they use it. Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US. It’s still day 1, come build the future of shopping with us! ✨ OUR MARKETING TEAM No one is more creative and data-driven than this team - they have the best of both worlds! The Marketing team’s main mission is to get our product into the hands and hearts of millions of users around the world. The User Growth department builds innovative ideas to conquer markets, attract, and retain users. The Brand & Communication department strives to create Joko’s vision for the long term and builds a connection with all its users. The Campaign & Merchandising department drives our Joko Business-to-Consumer campaign calendar and enhances the customer shopping experience across our merchandising assets. The B2B Marketing department positions Joko as the top partner for retailers’ marketing teams, and aims to build the most desired employer brand possible. Led by Isa, our CMO, they are constantly innovating to take our business to new heights. 🎯 WHAT YOU WILL DO As the Head of B2B Marketing, you'll report directly to the CMO and work hand in hand with business line owners. You'll be responsible for building, running, and improving Joko's B2B marketing engine. Your goal: make Joko the most trusted marketing partner for retailers by generating qualified leads, supporting Sales and Account Management, and amplifying our visibility in the market. You’ll be both a builder and an operator, hands-on across content, campaigns, and enablement, while creating the foundations for a growing B2B Marketing team. Your responsibilities: - Develop and implement Joko's B2B Marketing Growth engine to position Joko as a leading player in the retail ecosystem and attract and retain the biggest merchants on our platform in France and the US, leveraging AI, innovative ideas, and new technologies to scale impact. - Collaborate closely with Sales and Account Management teams to ensure seamless alignment and communication across all marketing initiatives. - Build and deliver impactful marketing assets and account-based marketing tactics that convert, from pitch decks and case studies to market studies, newsletters, and website management. - Elevate Joko’s presence in the market through event strategy by creating and executing owned events, as well as managing participation in third-party events such as 1to1 Monaco, Biarritz and international events. - Lead and grow a high-performing team: manage, mentor, and support current and future B2B marketing teammates. - Track and analyze key B2B marketing KPIs, using insights to continuously drive lead generation and deal acceleration. 👀 WHO WE'RE LOOKING FOR - Experience: 8–10 years in B2B marketing, ideally in tech or retail. - You have experience scaling a B2B marketing machine from early stage to success. - Execution-driven: You focus on impact, not buzzwords. You turn ideas into measurable actions. - Hands-on with growth levers: CRM, website, market studies are part of your daily toolkit. You’re a doer and not afraid to get things done yourself when your team needs it. - Content-first mindset: You know how to tell powerful stories from data and turn them into assets that win deals. - AI: You use AI daily and know how to scale operations through automations and agents. - Mindset: You’re curious, daring, and love testing new things (no fear of failure). - Team player: You’re comfortable leading projects across Sales, AM, and Product. - Languages: Fluent in French and English, both written and spoken. - Location: You're based in Paris to organize events and lead discussions with partners, but you're eligible for our remote and work-from-anywhere perks. 💎 OUR PERKS (Some of the benefits listed below are available to full-time positions only) At Joko, we believe that flexibility and trust are essential. Our work environment reflects this through: - Flexible remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget. - Work from anywhere : Want to spend a month in Italy while working? You can work from most countries in the world for up to 3 months per year. On top of that, we offer plenty of perks: - 💸 Top-market compensation - 📈 Equity for everyone with the chance to own a piece of what you build - 🤖 Half-day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills - 🌴 Yearly offsite in amazing locations and budget for team-building events & monthly in-person gatherings - 💪 Contribution to your ClassPass subscription - 🍼 8-week leave paid 100% for the second parent - …and much more, check the full list here https://notion.so/joko/20f4ead2bfc54137b9d805bd9abbb758?pvs=4&v=e2baac50c1844149a219895e0d1c2912! 🤝 OUR HIRING PROCESS 1. Intro call: Quick screening with the Hiring Manager or the Talent team. 2. Step 1 – Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams). 3. Step 2 – Role-specific assessments - For non-engineering roles: A take-home case study followed by a 45-min interview. We assess both your output and how you think in real time. The exercise will be relevant to your role (e.g. analysis, strategy, or process design). - For engineering roles: A 90-min live technical interview on CoderPad covering code understanding, review, system design, and product thinking (with AI serving as a collaboration tool). 4. Step 3 – Leadership interview (45 min): Conversation with a SteerCo member and a Founder. 5. References: Up to 3 calls with former colleagues or managers. ☕ You may also be invited for coffee with team members to get a feel for our culture.