Head of B2B Marketing

## **The Opportunity** **Genspark is at an inflection point.** We built an AI workspace that 1B+ knowledge workers actually want to use. In 10 months, we went from 0 to $155M ARR—the fastest growth in the agent space. We launched Genspark for Business (Team and Enterprise plans) in November 2025, and over **6,000 organizations** have already onboarded. But here's the thing: **we've barely scratched the surface of our B2B potential.** The next growth unlock is converting this organic product pull into a repeatable enterprise revenue engine. That's where you come in. We're looking for a **Head of B2B Marketing** to build the bridge from our bottoms-up product adoption to top-down enterprise pipeline and revenue. This is not a "run the playbook" role. This is a **"define the playbook"** role. You'll be the first dedicated B2B marketing leader, with a seat at the leadership table, the opportunity to bring in your best folks, and ownership over how we take Genspark to market with mid-market and enterprise customers. ## **What You'll Own** ### **The B2B Marketing Function (0→1)** - Build the B2B marketing function from the ground up—strategy, team, systems, and culture - Define the enterprise narrative and segmentation strategy for Team and Enterprise plans - Own the full-funnel B2B marketing motion from awareness through pipeline to expansion - Establish the operating rhythm with Sales, Product, and Growth teams ### **PLG-to-Enterprise Bridge** - Design the motion that converts product-qualified accounts (PQAs) into enterprise pipeline - Build the infrastructure to translate product usage signals into sales-ready opportunities - Create the case study and proof engine that gives enterprise buyers confidence ### **Go-to-Market Strategy** - Partner with Sales Leadership as the primary marketing strategist and advisor - Shape pricing, packaging, and positioning for B2B tiers - Design and execute ABM, field marketing, and demand generation programs - Build the events and executive briefing strategy that moves markets, not just fills calendars ### **Revenue Impact** - Own pipeline creation and acceleration targets for B2B segments - Build measurement frameworks that prove marketing's contribution to revenue - Influence how the company thinks about attribution, investment, and GTM priorities - Report directly to the C-suite on B2B marketing performance and strategic initiatives ## **What You've Done Before** - **12–15 years** in B2B marketing, with at least 5 years in a leadership role at a high-growth SaaS company - **Direct experience** building or significantly contributing to a B2B marketing function at a product-led company moving from self-serve to sales-assisted/enterprise - **Deep fluency** in demand generation, ABM, field marketing, and revenue marketing—plus the ability to move between strategy and hands-on execution - **Proven track record** building pipeline, accelerating deals, and influencing revenue in B2B segments - **Strong cross-functional leadership** with Sales, Product, and Growth teams—you know how to earn trust and drive alignment - **Comfort with ambiguity** and early-stage motion building—you're energized by 0→1, not intimidated by it - **Executive presence** and credibility to present to C-suite stakeholders and challenge assumptions with data ## **What Will Make You Successful Here** - **You bridge worlds.** You can translate product usage data into enterprise sales narratives. You speak both "bottoms-up adoption" and "top-down procurement." - **You build systems.** You're not just running campaigns—you're building the infrastructure that makes B2B marketing repeatable and scalable. - **You move fast.** We're a company that went from 0 to $155M ARR in 10 months. We need someone who can keep pace and build while the plane is flying. - **You think in revenue.** You understand that marketing's job is to create and accelerate pipeline, not just generate activity. - **You're a strategic partner.** You don't just take direction from sales—you help shape the GTM strategy alongside sales leadership. ## About Genspark [](http://Genspark.ai) is a Palo Alto, CA-based technology company building agentic AI for more than one billion global knowledge workers. Founded by veterans from Microsoft, Google, Meta, YouTube, and Pinterest, Genspark has raised $645 million from investors including Emergence Capital Partners, LG, SBI, UpHonest, and Temasek’s Pavilion Capital. Genspark orchestrates 70+ state-of-the-art AI models to turn business objectives into finished deliverables, including boardroom presentations, financial models, client-ready documents, full-stack web applications, mobile apps, and more. Empowered by partnerships with OpenAI, Anthropic, AWS, Microsoft, and many other industry leaders, Genspark serves both individual users and enterprise clients worldwide. Built for every knowledge worker, whether leading a team or just starting their career. Learn more at [](http://genspark.ai).