Head of B2B Marketing

Job description

***This remote flexible role can be based in any of these states: CA, FL, TX, MA, AZ, NY & IL*** **The Company** Springboard is a fast-growing education and workforce development company on a mission to bridge critical skills gaps by enabling individuals to access high-quality, job-aligned training. We partner directly with employers, healthcare systems, and workforce organizations to design and deliver programs that build durable talent pipelines in allied health, technology, and other high-demand fields, producing measurable business and workforce outcomes. **The Opportunity** The Head of B2B Marketingwill play a central role in supporting Springboard’s B2B sales and partnership efforts across healthcare and enterprise workforce segments. This role is ideal for a self-directed, action-oriented marketer who can move fluidly from strategy to hands-on execution and thrives in ambiguous, fast-moving environments. You will be responsible for helping Springboard show up credibly and compellingly in front of senior buyers through in-person events, content, and sales enablement—translating customer needs into clear positioning, messaging, and marketing assets that drive pipeline and revenue impact. **What you'll do** - **Pipeline & Revenue Growth:** Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors. - **Strategic Event Management:** Lead Springboard’s presence at priority industry events—from identifying high-impact sponsorships to managing booth execution and designing "post-event" nurture tracks. - **Sales Enablement & Asset Creation:** Develop a high-performance library of sales tools, including pitch decks, one-pagers, ROI calculators, and tailored proposals that help win complex, multi-stakeholder deals. - **Account-Based Marketing (ABM):** Partner with Sales/BD to launch targeted campaigns for "must-win" accounts, using personalized content and multi-channel touches to break into senior-level committees. - **Authority & Content Engine:** Produce credible, data-driven content (white papers, thought leadership pieces, case studies) that positions Springboard as a premier solution for workforce development. - **Product Marketing & Positioning:** Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers. - **Measurement & Optimization:** Establish a feedback loop with sales to track lead quality and asset performance, rapidly iterating on messaging based on real-world market response. **What you'll bring** - **B2B Marketing Expertise:** 7 - 10 years of experience in B2B marketing, with a proven track record of supporting complex, multi-stakeholder sales cycles and high-consideration deals. - **Full-Stack Execution:** A fierce bias for action. You are equally comfortable setting a high-level strategy and rolling up your sleeves to drive execution and build assets yourself. - **0→1 ABM or B2B Program Development:** Hands-on experience designing and launching account-based marketing or b2b marketing programs from scratch. - **Strategic Communication:** Exceptional writing and messaging skills. You can translate complex workforce solutions into clear copy that builds immediate credibility with C-suite and VP-level buyers. - **Sales Partnership:** Deep experience in sales enablement or field marketing. You understand how to arm a sales team with the specific stories and data they need to overcome objections. - **Technical & AI Literacy:** Fluency with modern CRM and automation stacks and a proactive approach to using AI-enabled workflows to multiply your output. - **Analytical Agility:** An iterative, data-informed mindset. You test quickly, measure what matters (pipeline influence, not just "likes"), and pivot based on market signals. - **Strategic Prioritization:** Sound judgment in high-growth environments. You know how to focus your energy on the initiatives that move the revenue needle. - **Industry Context:** Experience within healthcare and workforce development is a significant advantage. **The First 90 Days** - **30 Days:** Listen and learn. Audit the current asset library, join sales discovery calls, and align with Sales/Product leads on current pipeline bottlenecks. - **60 Days:** Optimize and execute. Take ownership of the upcoming event calendar and refresh the top-priority sales collateral (decks and one-pagers). - **90 Days:** Scale and strategize. Launch an ABM pilot for a set of high-value accounts and establish a formal reporting cadence for marketing-influenced revenue. **Salary Range:** $110k - $180k per year